Naver AI Tab Becomes the First Search-Based Agentic AI Service in Korea to Win ISO 42001 Certification
IT DAILY ·
✦ AI Summary
Naver's AI services have expanded to include real-world actions such as booking and purchasing.
Naver said on the 3rd that its AI-based search service, "AI Tab," has obtained ISO/IEC 42001:2023 certification.
Naver said it is the first company in Korea to obtain the certification in the area of search-based agentic AI services used by a large number of users.
Naver's AI services have expanded beyond simple question-and-answer functions to include real-world actions such as booking and purchasing. Naver's search-linked agentic AI service management system for reservations and purchases has been validated against international standards.
In line with that, Naver was recognized for establishing a risk management system covering the full development and operation process of search-based agentic AI. Naver said on the 3rd that its AI-based search service, "AI Tab," has obtained ISO/IEC 42001:2023 certification.
Naver said it is the first company in Korea to obtain the certification in the area of search-based agentic AI services used by a large number of users. "AI Tab" features multi-turn capabilities and personalization, and is a service that connects to follow-up user actions such as reservations and purchases.
At the ISO/IEC 42001:2023 certification ceremony held on the 2nd at Naver 1784 in Seongnam, Gyeonggi Province, Yoo Bong-seok, Naver CRO, and Fortis Kampouris, executive vice president for Asia-Pacific at LRQA, posed for a commemorative photo.
ISO/IEC 42001 is an international standard for AI management systems jointly developed by ISO and IEC. The standard is not a product certification for guaranteeing the accuracy of responses from individual AI models or services. Instead, it assesses whether an organization's management system for developing, providing, and operating AI aligns with international standards.
The standard requires systems for identifying, assessing, and controlling AI-related risks. It also requires procedures for monitoring AI systems and driving continuous improvement. Accordingly, the scope of this audit covered two areas: AI model development and service delivery.
The audit examined Naver's management systems for both AI developers and providers serving users. Naver established its operating system around the AI Safety Center. It was also audited on its management approach that applies documented procedures for identifying, assessing, and addressing AI risks.
Naver operates its companywide AI risk classification and identification system N-ARTI, and while running its safety evaluation tool N-ASET, it uses the Naver AI safety framework ASF 2.0 and the checklist CHEC 2.0 as management-system foundations. Naver said CHEC 2.0 was evaluated as a best practice in this certification audit.
Yoo Bong-seok, Naver's CRO, said that in an era when AI searches and acts on behalf of users, safety and trust are as important as service convenience. He added that Naver plans to expand the safety management system validated in AI Tab to other agentic AI services under Team Naver.
Source: IT DAILY · Kim Byeong-ju
Original: https://www.itdaily.kr/news/articleView.html?idxno=242639
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Source: IT DAILY
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