Naver News Expands Direct Media Editing, Raising Key Articles From 6 to 10
IT DAILY ·
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Naver on the 30th unveiled changes to its news media outlet curation page, raising the number of key articles selected directly by media outlets from 6 to 10 and diversifying curation formats.
The overhaul expands editing formats such as briefing and in-depth feature styles, and the in-depth feature section will be shown to all users in a collapsed section at the bottom.
Naver launched Issue Now(NOW) in 2024, and as of October, 66 media outlets were participating, with subscriptions rising from 710,000 in January to 1.2 million in September.
Naver said on the 30th that it had expanded the number of key articles selected directly by media outlets on its news media outlet curation page and widened the ways articles are presented. As a result, the number of key articles has increased from 6 to 10. Naver began diversifying the curation format on the Naver News media outlet curation page on the 29th.
The overhaul expands editing formats such as briefing and in-depth feature styles. Media outlets will have broader options to directly present not only individual key articles, but also the flow of a particular issue or a package of in-depth feature pieces. Naver also began expanding the exposure of in-depth feature articles on the 29th.
The Naver News media outlet curation page is a service launched in 2017. Users can subscribe to the news organizations they want. They can also view articles directly selected and arranged by the media outlets they subscribe to.
There are 28.48 million subscribers to the media outlet curation page. On average, each user subscribes to 7.7 media outlets.
The latest overhaul will increase the number of articles shown in the issue section and strengthen editing formats by article type. Under the changes, the number of key articles shown in the issue section will rise from 6 to 10. Additional editing templates will also be added, including live video, briefing, and in-depth feature formats.
At the same time, a new briefing card news format will be introduced to help users quickly grasp the day's major news. Evening briefing exposure will run from 6 p.m. to 10 p.m. The evening briefing can include morning economic indicators, the most-read articles during the day, and important events scheduled for the next day, and it will be delivered as a bundled package directly provided by the media outlet.
The in-depth feature section will be changed to expand user access to existing in-depth feature articles. Naver will change how the in-depth feature section, which had been provided separately from the latest key articles, is displayed and show it to all users in a collapsed section at the bottom. This will allow users to access planning and analysis articles selected by each media outlet without entering a separate section.
Beyond subscribing to individual articles, use of bundles of multiple articles centered on a specific issue is increasing. Naver launched 'Issue Now(NOW),' an issue-oriented curation-based service, in 2024. As a result, subscriptions to and participation in 'Issue Now(NOW)' have also expanded.
As of October, 66 media outlets are participating in 'Issue Now(NOW).' As of October, there are 834 issues in 'Issue Now(NOW).' As of October, about 470,000 articles have been published through 'Issue Now(NOW).' The number of subscriptions to 'Issue Now(NOW)' rose from 710,000 in January to 1.2 million in September. Compared with January, 'Issue Now(NOW)' subscriptions in September increased by about 69%.
Naver changed the UI of the issue section to reflect these user behavior patterns. The media outlet curation page has also formed a substantial base through subscriptions. According to Naver, 80% of the outlets participating in the curation page have more than 1 million subscribers.
The focus of the overhaul is on expanding the number of articles directly edited by media outlets. Another focus is diversifying the ways news is presented to users. Accordingly, media outlets will be able to choose editing formats depending on the nature of the content.
Media outlets can choose a serial-reporting editing format in addition to same-day key articles. They can choose an in-depth feature editing format. They can also choose a daily news bundle briefing format.
Naver has changed how it operates the in-depth feature section, which it introduced to the media outlet curation page in 2021. Naver said the overhaul changes the display method of the existing in-depth feature section and makes it expandable for all users, with the goal of increasing exposure touchpoints for feature articles.
Kim Soo-hyang, leader of Naver News, said the company will listen to the opinions of media outlets and users. She also said it will pursue diversification in how it delivers in-depth feature articles requiring depth and issue articles requiring continuous analysis, and added that it is reviewing a range of subscription-based content formats and plans to further enhance its news service.
Source: IT DAILY · Kim Byung-ju
Original: https://www.itdaily.kr/news/articleView.html?idxno=242571
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Source: IT DAILY
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