Woowa Brothers to Host 'Uwoocon 2026'... Optimize Delivery End to End With AI
TECHWORLD ·
✦ AI Summary
Woowa Brothers held 'Woowa Tech Conference 2026' at Grand InterContinental Seoul Parnas on the 28th and unveiled AI and data technologies applied across its delivery services. It presented 'Seamless City' as its core technology vision, aiming to let customers receive the products and services they want immediately when needed. The company is applying AI to recommendations, cooking, and delivery time prediction, and is also using demand forecasting and operational optimization in the delivery field, including preemptively predicting rider demand by region before rainfall.
Woowa Brothers held 'Woowa Tech Conference 2026' at Grand InterContinental Seoul Parnas on the 28th and unveiled AI and data technologies applied across its delivery services. Uwoocon, which began in 2020, is an event that shares the technologies and operating experience accumulated during the service development process. This year's theme is 'Technology That Makes the City Keep Moving.'
More than 40 sessions were prepared at this year's event, covering AI, machine learning (ML), backend, frontend, mobile apps, data, and robots. There were about 10,000 advance registrants and about 2,000 attendees on site. At the event, Woowa Brothers presented a direction for handling the entire delivery service process with AI and data.
Woowa Brothers presented 'Seamless City' as its core technology vision. 'Seamless City' aims to ensure that customers can receive the products and services they want immediately at the time they need them. To that end, the company outlined a plan to predict demand before orders are placed and connect customers, stores, riders, and robots. The idea is meant to reduce waiting and variables in the delivery process.
Woowa Brothers CEO Kim Beom-seok said 'Seamless City' is the kind of city Bamin is aiming for, and that the company seeks a structure in which what customers want reaches them immediately when they need it. He explained that the approach is to predict orders before they are placed, connect customers, stores, riders, and robots, and solve complex market problems by optimizing real-time, multi-party decision-making.
Implementing that direction is leading to the application of AI across the service, including recommendations, cooking, and delivery time prediction. Woowa Brothers is operating a hyperpersonalized AI agent for benefit and recommendation decisions based on more than 3,000 customer variables.
The cooking time prediction model reflects order volume and processing speed by menu item. The model's average error has been reduced by 50% from the previous version. Delivery time prediction uses 58 data points, including regional congestion. The company says delivery time prediction accuracy has improved by more than two times.
Woowa Brothers CTO Ko Myeong-seok said the company is building a system that minimizes waiting time, operates without manual coordination by people, and keeps running even when problems occur. He said better prediction and judgment, autonomous execution, and improved re-prediction based on results are Bamin's technology priorities.
Woowa Brothers is also applying demand forecasting and operational optimization methods to the delivery field, responding in advance to weather conditions. The company is preemptively predicting rider demand by region before rainfall, and response time in rainy weather has been cut by about 80% from the previous level.
Han Daniel, head of delivery at Woowa Brothers, introduced a case involving an order-processing workflow on a rainy evening and explained the decision-making structure. He said the criteria for order-processing decisions are rider demand, estimated arrival time, and route, while the basis for judgment is data and experiments. Han explained that Seamless City is not a single groundbreaking innovation, but an accumulation of eliminating small waiting periods.
After the opening keynote, Woowa Brothers employees took the stage as speakers. They shared topics in AI, ML, backend, frontend, mobile, data, organizational culture, and robotics, with the sessions centered on technologies actually applied to Bamin services and the experience gained in operations.
In addition to technical presentations, the event also featured programs in which participants could take part directly. Interactive programs were held, and mentoring sessions were run in a format where current employees and participants could talk with each other. The mobile minigame 'B Mart Tycoon' was held, and 'Prompt Speedrun,' in which participants competed to see who could write prompts the fastest after checking a finished screen, was also held.
Ko, the CTO, said the technologies shared at this year's Uwoocon are the result of direct trial and improvement in the Bamin service field. He also expressed the company's policy of continuously sharing Bamin's experience with the industry and its determination to grow alongside South Korea's IT ecosystem.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408974
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Source: TECHWORLD
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