LG Uplus Launches 6 “Book·Magazine Pack” Options on Yudok, Combining Reading and Lifestyle Benefits for KRW 9,900 a Month
IT DAILY ·
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LG Uplus said on the 25th that it has launched six “Book·Magazine Pack” options on its subscription platform Yudok, bundling e-book and digital magazine access with lifestyle partner benefits.
The products are divided into three “Book Pack” options and three “Magazine Pack” options, and all are priced at KRW 9,900 a month.
The Book Pack combines Kyobo Book Centre’s sam with coffee, movie, and shopping benefits, while the Magazine Pack combines Moazine with coffee, movie, and shopping benefits.
LG Uplus said on the 25th that it has launched six “Book·Magazine Pack” options on its subscription platform Yudok, bundling e-book and digital magazine access with lifestyle partner benefits. The products are priced at KRW 9,900 a month. They combine reading content with coffee, movie, and shopping benefits.
The products are divided into three “Book Pack” options and three “Magazine Pack” options. Users can choose according to the content they want and the lifestyle benefits they normally use. The “Book Pack” offers Kyobo Book Centre’s e-book subscription service sam, while the “Magazine Pack” offers the digital magazine service Moazine.
The common features of the Book Pack include a one-month unlimited sam pass and partner benefits. The detailed products are divided according to the combination of benefits. The “Book Coffee Pack” offers five MegMGC Coffee Americano (HOT) drinks. The “Book Movie Pack” includes one CGV 1+1 ticket and two MegMGC Coffee Americano (HOT) drinks. The “Book Shopping Pack” offers a KRW 2,000 Olive Young voucher, a KRW 2,000 Daiso voucher, and one MegMGC Coffee Americano (HOT) drink.
The photo shows an LG Uplus employee introducing Yudok Pack.
The Magazine Pack introduced on LG Uplus’s subscription platform Yudok consists of a product that combines a one-month unlimited pass for Moazine’s domestic and international magazines with coffee benefits, another that combines movie benefits, and a third that combines shopping benefits. Moazine offers more than 2,400 digital magazine titles, and examples of available magazines include Harvard Business Review (HBR) and Dong-A Business Review (DBR).
The monthly fee for all six products launched this time is the same at KRW 9,900. Detailed product components and conditions for receiving benefits can be checked on the Yudok product detail page.
LG Uplus said the products are designed to ease the hassle of subscribing to and managing multiple services separately. It added that the company also bundled e-book and magazine subscriptions with everyday benefits and made it possible for users to choose combinations that fit their content preferences and usage purposes.
Yudok is a platform that allows users to sign up for and manage subscriptions across a range of categories in one place, handling products in AI, OTT, education, shopping, and lifestyle. LG Uplus said the launch of these products expands subscription options that combine reading content with lifestyle benefits.
Cho Yong-seong, vice president in charge of affiliate business at LG Uplus, said the product lineup was designed to ease the burden on customers of having to search for multiple subscription services individually and to let them conveniently choose content and benefits that fit their lifestyles. He added that the company plans to further segment customer tastes and usage purposes and roll out a variety of subscription combinations that deliver tangible benefits.
Source: IT DAILY · Lee Jae-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=242423
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Source: IT DAILY
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