Enhance and Auto&n Collaborate on Building an 'AI-Native Commerce' System, Push Ahead With SDV Integration
TECHWORLD ·
✦ AI Summary
Enhance and Auto&n will cooperate on building a commerce automation system using AI agents.
The two companies plan to create AI-Native Commerce by combining Auto&n's automotive commerce business and data with Enhance's AgentOS and ontology technology.
The application scope will begin with product discovery, price analysis and product information analysis, then expand to product registration, sales, price adjustments and promotions, while also reviewing SDV-linked vehicle management and subscription services.
Enhance and Auto&n will cooperate on building a commerce automation system using AI agents. On the 22nd, Enhance announced that it had signed an MOU with Auto&n for AI agent development and for building ontology-based "AI-Native Commerce."
The core of the agreement lies in combining Auto&n's automotive commerce business and data with Enhance's "AgentOS" and ontology technology. Based on this, the two companies plan to bring together automotive commerce data, an AI agent operating system and ontology technology to create a commerce system in which AI can execute tasks.
The two companies plan to build a commerce environment in which AI understands product and transaction data and carries out related tasks according to corporate operating standards. Enhance will use ontology to structure the meanings and relationships of distributed data such as products, prices and inventory, while "AgentOS" will go beyond AI agents' data analysis to connect actual work procedures and support task execution.
The two companies will first cooperate on building an automated commerce environment and, as a direction for expanding cooperation in the future, plan to pursue SDV-linked vehicle management and subscription services.
The two companies plan to first apply AI agents to product discovery, price analysis and product information analysis for global marketplaces. After that, they intend to gradually expand the scope of application to product registration, sales, price adjustments and promotions.
To that end, they are designing a data and operating system premised on AI agents carrying out tasks. Based on this, the two companies envision building AI-Native Commerce.
Separately, they are also considering SDV-linked vehicle management services in the mid- to long term. The service would notify users of the replacement timing for automotive consumables such as tires, wipers and filters, and connect them to purchases of needed products or subscription services. Auto&n aims to complete development of AI-Native Commerce in line with the mass production schedule for major clients' SDVs in 2028.
The two companies are also cooperating in the Ministry of Science and ICT and the National Information Society Agency (NIPA)'s "2026 AX One-Stop Voucher Support Project." The project is led by Auto&n, and Enhance is working with Auto&n and Naver Cloud to build a full-lifecycle automation system for commerce using ontology-based AI agents.
Lee Seung-hyun, CEO of Enhance, said that for AI agents to perform practical work in a corporate environment, they need to understand relationships between data and understand operating standards. Based on this, he said the company would make product analysis through operational tasks the subject of step-by-step verification of applicability, and later expand the scope of cooperation to the SDV environment.
Source: TECHWORLD · Kim Seung-ki
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408618
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Source: TECHWORLD
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