SKT to Open 'Runmate Camp' Experience Space for Runners
TECHWORLD ·
✦ AI Summary
SK Telecom said on the 21st that it will operate 'Runmate Camp,' an offline experience program for runners, at T Factory Seongsu.
The program will run until November 1 and will offer physical condition checks, AI-based running analysis, professional coaching, and trials of running devices.
It operates on a reservation basis, and SKT customers can participate free of charge for up to 5 people, while customers of other carriers will be charged KRW 35,000 per person.
SK Telecom announced on the 21st that it will operate 'Runmate Camp,' an offline experience program for runners, at T Factory Seongsu in line with the fall running season. The program will run until November 1. 'Runmate Camp' is an experiential program for runner customers, designed to help improve their running pace.
The program is run in collaboration with measurable, a running analytics company. It offers physical condition checks, AI-based running analysis, professional coaching, and trials of running devices. Through its collaboration with measurable, it provides body balance checks, stability checks, AI-based running form analysis, and professional coaching.
The program operates on a reservation basis. SKT customers can participate free of charge for up to 5 people, including themselves. Customers of other carriers will be charged KRW 35,000 per person.
A hands-on experience zone will also be set up on-site where visitors can try Garmin products and products from SHOKZ, a global open-ear headphone brand. This experience zone will operate separately from the main program, and anyone can use it without a separate advance reservation.
On site, SKT will also provide information on the 'smart device installment discount' benefit available to customers using rate plans such as 'Best Max(Max).' SKT will also explain rate-plan-linked benefits alongside hands-on experience with related devices.
As its next step to maintain contact with runner customers, SKT plans to take part in '2026 Garmin Run Korea,' which will be held at Goyang Sports Complex on November 15, and operate an on-site booth. SKT also plans to run a booth that engraves each participant's personal record on their finisher medal.
Yoon Jae-woong, head of SKT's Product & Brand Division, said the previously launched Runmate Camp was intended to check runners' running condition and support their preparation for fall races. He added that SKT will continue to provide running-related benefits and accompany runners on their challenges and growth.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408531
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Source: TECHWORLD
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