Artisan to Unveil Hidden Sink Bowl for the First Time at CCFK 2026, Bolstering Creator Partnerships
TECHWORLD ·
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Artisan announced on the 21st that it will participate in the Creator Commerce Festival Korea 2026, or CCFK.
Artisan will unveil its hidden sink bowl for the first time at CCFK 2026, and will also exhibit the '5-side emboss' square sink bowl (RT series) and the 'filter' faucet (EK-6009) package.
Artisan plans to use CJ Onstyle's creator commerce matching platform, ONTNER, to run partnership programs with creators, including group purchases, brand tie-ups, and content collaborations.
Artisan, a premium square sink bowl brand led by CEO Cheon Myeong-gu, announced on the 21st that it will participate in the Creator Commerce Festival Korea 2026, or CCFK. Through its participation in CCFK 2026, Artisan plans to showcase the technology and design of its premium square sink bowls. It will also unveil and display two product lines designed with kitchen space utilization and convenience in mind, and will unveil its hidden sink bowl for the first time at CCFK 2026.
At this exhibition, Artisan also plans to present a creator collaboration model in the interior and living categories. The aim is to introduce the strengths of its premium square sink bowls and its new products while also outlining its direction for creator collaborations.
CCFK, hosted by CJ Onstyle, is an event where creators, brands, and platforms gather to explore ways to collaborate and new business opportunities. The event will be held from October 22 to 24 at The Platz Hall on the second floor of Coex in Samseong-dong, Seoul. Artisan's announcement of its participation is linked to efforts to strengthen partnerships in line with the nature of the event.
At the exhibition, Artisan will unveil its new hidden sink bowl, which is designed with the drainage area positioned behind the wall. The product is characterized by a more streamlined kitchen visual and improved use of interior space. The hidden sink bowl features a minimalist design and also incorporates anti-stain technology. It is also a product that takes both kitchen interior design and practicality into account.
Artisan will also unveil a package consisting of a '5-side emboss' square sink bowl (RT series) and a 'filter' faucet (EK-6009). The 5-side emboss technology is resistant to scratches and water stains, while the filter faucet is equipped to remove rust and fine impurities from water. The package was designed with practicality and hygiene in mind. In addition, the 5-side emboss square sink bowl achieved the No. 1 ranking in CJ Onstyle orders in the first half of 2026.
Artisan will take part in the exhibition by using CJ Onstyle's creator commerce matching platform, ONTNER. Through ONTNER, it plans to run partnership programs with creators, including group purchases, brand tie-ups, and content collaborations. The goal is to develop collaboration plans tailored to the characteristics of each creator channel. Artisan also plans to maintain ongoing business partnerships after the event.
Cheon Myeong-gu, CEO of Artisan, said the kitchen goes beyond a simple cooking space and serves as a central space where a home's philosophy and the resident's lifestyle are concentrated. He added that through CCFK 2026, Artisan wants not only to introduce its products but also to seek new kitchen commerce business opportunities with creators.
Artisan will operate a booth at CCFK 2026. The booth will be located at The Platz Hall on the second floor of Coex, and operating hours will be from 10 a.m. to 7 p.m. during the event period. On the 24th, however, closing time will be 6 p.m.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408504
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Source: TECHWORLD
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