tplus Expands Olive Young and Daiso Partnerships, Differentiating Itself as a 'Lifestyle Telecom'
IT DAILY · · 1 views
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tplus launched a partnership plan on the 21st that includes benefits from lifestyle brands such as Olive Young and CU.
It has partnered with Olive Young, Daiso, CU and CGV, and provides mobile gift certificates and other benefits that can be used at each partner brand depending on the plan.
tplus is also expanding multilingual service functions to meet growing demand from foreign customers, following the launch last month of the 'Daily Necessities Plan' in collaboration with Aekyung Industrial.
The tplus mobile virtual network operator brand of KCT, a Taekwang Group affiliate, launched a partnership plan on the 21st that includes benefits from lifestyle brands such as Olive Young and CU. tplus said it unveiled the partnership plan that offers benefits from lifestyle brands such as Olive Young and CU, and added that it has partnered with Olive Young, Daiso, CU and CGV.
The partnership plans provide mobile gift certificates and other benefits that can be used at each partner brand depending on the plan. The company said it has built in benefits from frequently used brands through partnerships with lifestyle brands.
tplus's strategy is to strengthen its brand image as a 'lifestyle telecom' that combines telecom services with benefits from lifestyle brands. The company said it is seeking to reinforce its related brand image by positioning the combination of telecom services and lifestyle benefits as a key direction.
Among them, the Double Benefits plan combines an Olive Young mobile gift certificate with a 20% discount at CU convenience stores. The company said the Double Benefits plan is receiving a positive response soon after launch. Photo courtesy of tplus.
Following the launch last month of the 'Daily Necessities Plan' in collaboration with Aekyung Industrial, tplus is also expanding multilingual service functions to meet growing demand from foreign customers. The 'Daily Necessities Plan' is a product that combines telecom services with benefits on household items such as shampoo and detergent.
tplus supports 14 languages, including English, Japanese, Chinese and Vietnamese, on its website and online activation service. In addition to text translation, it has also introduced image translation features to improve information accessibility for customers across language groups.
Lee Jae-seok, CEO of KCT, said that price competitiveness is important in telecom services, but it is also important to provide value and experiences that customers can feel. He added that the company plans to expand partnerships through collaborations with brands in various sectors and will continue creating customer value that connects telecom services with everyday consumption.
Source: IT DAILY · Seong Won-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=242330
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Source: IT DAILY
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