CJ OliveNetworks and Myeongunui Jeulg-eum Team Up to Expand Mobility Links, Launch Foreigner-Specific Transit Card
TECHWORLD ·
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CJ OliveNetworks' membership program CJ ONE is partnering with Myeongunui Jeulg-eum.
The cooperation is aimed at linking mobility functions to the CJ ONE Global service, and the companies plan to launch a transit card tailored for foreigners visiting Korea within this year.
The two companies also plan to expand benefits for domestic members and identify new businesses such as advertising and marketing campaigns.
CJ ONE, the membership program operated by CJ OliveNetworks, is partnering with Myeongunui Jeulg-eum. The cooperation aims to expand customer benefits into the mobility sector, including public transportation.
CJ OliveNetworks recently announced the signing of a memorandum of understanding for a strategic partnership. The deal is being pursued to connect mobility functions to the recently launched "CJ ONE Global" service.
"CJ ONE Global" is a membership system for foreigners. Users can sign up with email verification and earn and use points. Dedicated benefits are available at N Seoul Tower, Tous Les Jours, emart24, CU and other locations.
The two companies' first joint project will combine the CJ ONE membership with Myeongunui Jeulg-eum's transportation functions. As a result, they plan to launch a transit card tailored for foreigners visiting Korea within this year.
The product is designed to let users ride public transportation with a single card. It also plans to allow users to earn and redeem points at CJ ONE partner locations.
The card will be distributed through Myeongunui Jeulg-eum's sales network, including airports and convenience stores. Based on this, CJ ONE has drawn up a plan to connect foreign tourists' arrival at the airport with transportation, shopping, dining and cultural activities through a single membership program.
CJ ONE is also pushing ahead with expanded benefits for domestic members. The targets are existing users of Myeongunui Jeulg-eum transit cards and new customers, and the company plans to develop specific measures to link CJ ONE benefits to public transportation use.
The two companies will also identify new businesses using their membership, mobility and payment infrastructure. The scope of added businesses includes advertising and marketing campaigns, and they also plan to expand joint business models by combining their services.
As a foundation for these expansion plans, Myeongunui Jeulg-eum operates public transportation infrastructure in more than 120 local governments nationwide. It also provides prepaid card-based payment and mobility services such as Ezl Card, Mobile Ezl and Tagless, and its annual integrated transaction volume, or GMV, exceeded KRW 7.2 trillion in 2025.
Lee Jeong-hwan, CEO of Myeongunui Jeulg-eum, said the company envisions combining Ezl's mobility and payment infrastructure with the CJ ONE membership, with the goal of linking transportation and consumption for both Korean and foreign users.
Yoo In-sang, CEO of CJ OliveNetworks, said the company will establish a membership system for foreigners visiting Korea through CJ ONE Global and expand the service range to everyday mobility through its partnership with Myeongunui Jeulg-eum. He added that the goal is to broaden a membership ecosystem that connects various areas of daily life for customers in Korea and abroad.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408487
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Source: TECHWORLD
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