EcoMarketing Selected as TikTok Marketing Partner 'Premier Agency'
TECHWORLD ·
✦ AI Summary
EcoMarketing has been selected as a 'Premier Agency' partner in the TikTok Marketing Partners (TMP) program.
TikTok revamped the agency partner program's tier system at the end of September, splitting it into 'Premier Agency' and 'General Agency.'
EcoMarketing was selected based on its performance marketing experience and media operations capabilities, and it will be able to use TikTok's new ad solutions and platform support programs.
EcoMarketing announced on the 20th that it has been selected as a 'Premier Agency' partner in the TikTok Marketing Partners (TMP) program. TikTok revamped the agency partner program's tier system at the end of September, when it had previously operated under a single-tier structure. Under the new system, it has been divided into 'Premier Agency' and 'General Agency'.
TikTok awards the Premier badge after comprehensively evaluating the scale of an agency's advertising portfolio, specialist staff, and campaign execution capabilities. Agencies eligible for the Premier badge are those with operating capabilities above a certain level. EcoMarketing was selected on the basis of its performance marketing experience across industries including fashion, beauty, commerce, and finance, as well as its media operations capabilities.
EcoMarketing operates by establishing data-driven campaign strategies and optimizing ad creative and media operations. It focuses on connecting brand awareness to purchase conversion.
EcoMarketing is expanding its global marketing business. It is running TikTok campaigns that reflect each country's market characteristics and content consumption patterns, and it has recently expanded its business scope into commerce marketing using TikTok Shop.
EcoMarketing is also strengthening its capabilities in 'Creative Intelligence,' which combines AI and data analysis. It analyzes consumer reviews, social media trends, and performance data by ad creative to identify changes in response, and uses that to adjust advertising strategy and creative direction.
EcoMarketing uses data to predict ad creative fatigue, and it also uses data to expand potential customer segments. It is applying AI-based analysis to identify differentiated features by product and to develop new ad creatives and campaign directions.
With this selection, EcoMarketing will be able to use TikTok's new ad solutions and platform support programs. It has also been listed in the global TikTok Partner Directory as a Premier Partner, and based on this, it plans to expand opportunities for cooperation with overseas advertisers.
CEO Jo Se-won of EcoMarketing described the company's competitiveness as the strength of performance-driven marketing, which links brand awareness building to actual purchase and revenue growth. He said the company plans to strengthen its partnership with TikTok and, by combining AI- and data-based creative expertise, create new growth opportunities for advertisers.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408446
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Source: TECHWORLD
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