Wisebirds, X Korea to Co-Host 'X-Day for Healthcare' ... Unveil In-House Participatory Ad Solution
TECHWORLD ·
✦ AI Summary
Wisebirds co-hosted 'X-Day for Healthcare' with X Korea.
The seminar introduced the latest trends on the X platform, user analytics information, and ad products and execution procedures.
Wisebirds partially unveiled a participatory advertising solution developed in collaboration with X and plans to formally launch it in the fourth quarter.
Wisebirds, a KOSDAQ-listed company, held a joint seminar with X Korea for healthcare industry stakeholders and unveiled its in-house developed participatory advertising solution.
Wisebirds announced on the 16th that it would co-host 'X-Day for Healthcare' with X Korea. The event was organized to explore new digital marketing opportunities in the fast-changing healthcare market and to share advertising strategies and insights that leverage the real-time nature and reach of the X platform.
The seminar covered the latest trends on the X platform and user analytics information. It also addressed major ad products and ad execution procedures.
It also included branding strategies tailored to the healthcare sector and ways to run performance ads.
The seminar focused on introducing ways to use real-time interests and conversation trends formed on the X platform for brand communication. It also presented the marketing effectiveness and potential applications of the X platform based on a range of campaign cases and results.
A key feature of the seminar was that it introduced ad operations tailored to the characteristics of the healthcare sector. It also served as a venue to present a new advertising solution, expanding strategies for using existing platforms.
At the event, Wisebirds partially unveiled a participatory advertising solution that it developed through collaboration with X. The solution was designed to take advantage of the characteristics of the X platform and operates by encouraging direct user participation and interaction among brands.
Wisebirds said many advertisers applied for the prelaunch promotion conducted on site. Interest in the prelaunch promotion also continued to build. Wisebirds plans to formally launch the solution in the fourth quarter and expand its business in domestic and overseas markets based on ad services that leverage the characteristics of the X platform.
Wisebirds CEO Choi Ho-jun said that holding the joint seminar with X Korea was meaningful because it was a chance to share new marketing possibilities on the X platform in the fast-changing healthcare market and to explore practical growth strategies with advertisers. He added that Wisebirds plans to further expand its cooperation with X and, armed with differentiated advertising services and marketing capabilities, aims to contribute to improving client performance.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408452
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Source: TECHWORLD
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