NewenAI Unveils Beauty AI Platform “VUSSENS” at K-Beauty Expo
TECHWORLD ·
✦ AI Summary
NewenAI participated in the 2026 K-BEAUTY EXPO KOREA and unveiled its AI platform VUSSENS.
VUSSENS is a platform that integrates and analyzes U.S. social media and e-commerce data to examine marketing performance, purchase conversions, product ingredients, and consumer reactions.
NewenAI also introduced its multimodal AI for short-form content analysis and its domestic market analysis service, K-Beauty Insight.
NewenAI participated in the 2026 K-BEAUTY EXPO KOREA and unveiled its AI platform, VUSSENS. The company said it introduced VUSSENS, a global beauty market analysis platform, at the expo.
VUSSENS is a platform based on social and e-commerce data analysis, with a focus on identifying consumer characteristics and beauty market trends. The platform is designed as a beauty-focused solution.
VUSSENS was designed to integrate and analyze data from U.S. social media and e-commerce platforms. The analysis covers marketing performance, purchase conversions, product ingredients, and consumer reactions.
The platform applies ontology-based AI to structure relationships among data. This allows it to analyze not only individual indicators but also the connections among trends, ingredients, and consumer reactions.
VUSSENS also provides consumer analysis functions that segment user groups by race, age, and skin type. Based on this, users can analyze product and ingredient responses from specific consumer groups, and the information provided is used to respond to market changes and for product planning.
NewenAI also introduced multimodal AI capabilities for analyzing short-form content such as TikTok and Instagram Reels, along with its domestic market analysis service, K-Beauty Insight. The multimodal AI function analyzes behavior, voice, and subtitles in videos simultaneously to identify standout content and products, and provides information by marketing, trends, products, and categories.
K-Beauty Insight, introduced by NewenAI, is a service that structures social media-generated data. The service includes brand-by-brand reaction analysis, category trend change analysis, and consumer review analysis.
The company plans to operate its domestic and overseas market analysis services separately. The goal is to support beauty companies in setting market-entry strategies.
K-Beauty Insight is the tool for domestic market analysis, and its function is to analyze markets and consumer reactions. VUSSENS is the tool for overseas expansion analysis, and its function is to identify local consumer characteristics, social data, and e-commerce data.
Separately, the exhibition side event, "RE;VIEW & NEXT 2026," was also held. At the event, Nam Yoo-jin, head of NewenAI's consumer analysis team, gave a presentation on the theme, "Could K-fragrance Be the Next K-Beauty?"
He presented findings from analyzing U.S. social data to examine changes in consumer interest and reactions, and suggested the potential for K-fragrance to expand in the local market.
Bae Seong-hwan, CEO of NewenAI, said the company is supporting data-driven decision-making for beauty companies through K-Beauty Insight and VUSSENS. He explained that K-Beauty Insight is used for domestic market analysis, while VUSSENS is used to target global markets. He also said the company plans to continue advancing related technologies to support understanding overseas consumers and trends and to help with business strategy.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408398
References
This article was produced with the help of an automated content generation algorithm.
Source: TECHWORLD
View originalThis article was summarized and organized by BizCrush based on the original article from TECHWORLD. For exact quotations and full details, please refer to the original article.