8-Year-Old Sharon Sim Walks the Paris Runway, Plans Family-Friendly Vegan Body Care Brand

At a fashion show held during Paris Fashion Week, 8-year-old Sharon Sim took part as the opening model. At the venue, Sharon Sim also unveiled the vegan beauty brand, AURORA SHARON, which she helped plan.

Sharon Sim is a 2026 recipient of the President's Award for Academic Excellence under the U.S. President's Education Awards Program and has been active in academics and the arts and culture. Her Paris appearance marked not only a modeling stage but also the unveiling of the results of her brand planning work, broadening her activities with AURORA SHARON, a body care line aimed at child-friendliness and family use.

AURORA SHARON is a brand built around a nature-friendly vegan beauty concept. The starting point for the brand design was the various colors and light of the aurora that Sharon Sim likes, and this stage marked the beginning of Sharon Sim's new activities.

Sharon reflected her own ideas in the brand name, the overall direction of the products, and the package design. She also linked the aurora's vivid colors with the brand image. The company said it focused on reflecting children's sensibilities in product planning.

Following that direction, the slogan was set as 'Little Dreams, Gentle Care.' The slogan conveys the meaning of respecting children's small dreams and putting the value of attentive care into everyday life.

The brand direction was geared toward launching products that can be used not only by children but by the whole family. This brand unveiling was an example of Sharon connecting the interests she has shown in fashion and art to the product planning process for beauty products.

Sharon won the 2026 President's Award for Academic Excellence under the U.S. President's Education Awards Program (PEAP). She also has a record of winning English speech competitions and awards in the art field. In addition, she has taken part in activities outside her studies.

Sharon has performed on stage as a student representative in a Korean arts performance held in the United States. At the time, she unveiled a dress using her English name, 'Sharon,' and incorporated a pattern inspired by the taegeuk symbol into the dress. Through this, she gained experience expressing traditional Korean visual elements through contemporary clothing, and that experience later influenced her in shaping the brand concept.

Against that backdrop, AURORA SHARON was unveiled in Paris. AURORA SHARON was presented as a brand that reflects an effort to express her interests through color and design.

A domestic showcase is also scheduled for the future. At that event, the company plans to introduce in greater detail the brand's planning intent and product lineup that were unveiled in Paris.

Sharon said that AURORA SHARON is a brand that began with the beautiful colors of the aurora she loves and her dreams. She also said she hopes to share the beauty of Korea with the world, and that she wants the brand to grow into one that cares about nature. She added that she hopes to convey the appeal of K-beauty to many people.

AURORA SHARON is preparing to hold an official domestic showcase, where it plans to introduce its products and the values the brand stands for. The brand was first unveiled at the Paris fashion show, and attention is now focused on what activities it will pursue in Korea.

Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408380

References

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