NH&C Strengthens Tailored Online Advertising Strategies by Industry
TECHWORLD ·
✦ AI Summary
NH&C said it will strengthen tailored online advertising strategies that reflect industry-specific characteristics and consumer search patterns.
It explained that consumers check different information depending on the industry, and that content for restaurants, hair salons, pharmacies, and other businesses is organized around the information they need.
The company said it operates Naver Place, Naver Blog, and Instagram with different roles and provides marketing services tailored to each business's characteristics.
Online marketing company NH&C announced that it will strengthen tailored online advertising strategies that reflect industry-specific characteristics and consumer search patterns. As it has become routine for people to look up company information and compare services online, the importance of marketing operations that reflect industry characteristics has grown.
The company explained that because consumers’ information-seeking behavior and key interests differ by industry, content planning and channel management tailored to each business are needed rather than a one-size-fits-all advertising approach. NH&C said it provides marketing services suited to a business's industry and operating environment by using Naver Place, Naver Blog, and Instagram.
NH&C said that when setting a content direction, it considers each company’s main services, customer base, and regional characteristics as a basis. It explained that it focuses on helping deliver the information needed online effectively.
NH&C tailors content composition based on the fact that consumers check different information depending on the industry. The information consumers look for varies by industry, and examples of key sectors include restaurants, hair salons, and pharmacies. Restaurants focus on menu composition and store-use information, hair salons on service types and style-related information, and pharmacies on product lines and operating hours. Content is organized around the information needed for each industry in this way.
Accordingly, NH&C operates Naver Place, Naver Blog, and Instagram with different roles. Naver Place is run as a way to systematically manage basic business information and service details. Naver Blog is operated by planning content based on industry- and region-appropriate keywords. Instagram is used as a channel to convey a business's characteristics through visual content such as photos and short videos.
NH&C's services are not limited to creating ad posts. The company uses a service design framework that takes into account both each client's operational goals and the characteristics of online channels. Based on this, it helps businesses present the information they want to convey in a format suited to each channel.
An NH&C official said that online marketing approaches differ by industry and business, adding that understanding each company's characteristics is more important than uniform advertising. The official said the company plans to focus on considering each business's operating environment and consumers’ information-search behavior going forward, and will continue providing tailored online marketing services.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408315
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Source: TECHWORLD
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