Rinnai Partners With University Ad Club to Strengthen AI-Based Brand Marketing
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✦ AI Summary
Rinnai has signed an industry-academic cooperation agreement with POSTUNIV's 35th class and decided to jointly run the 'Rinnai Creative Challenge 2026' AI advertising contest on Oct. 13.
The contest will use generative AI to plan and produce advertising content for Rinnai's new AIoT boiler or automatic cooking range, beginning with a kickoff meeting on Nov. 7 and ending with the final PT and awards ceremony on Dec. 12.
In the final judging, 5 teams, including 1 grand prize team, 2 excellence award teams and 2 merit award teams, will be selected, and prizes worth about KRW 10 million along with certificates of completion will be awarded, with the winning works used on Rinnai's website, SNS, YouTube and online advertisements.
Rinnai said it has signed an industry-academic cooperation agreement with POSTUNIV's 35th class and will pursue stronger AI-based brand marketing. The two sides signed an agreement on Oct. 13 to jointly run the 'Rinnai Creative Challenge 2026' AI advertising contest.
The agreement aims to strengthen college students' practical skills through a generative AI advertising contest and support future advertising talent. Its purpose includes linking students' ideas and digital capabilities to real brand assignments and providing hands-on experience from ad planning to content production.
The contest will be run using generative AI, and participants will plan and produce advertising content for Rinnai's new AIoT boiler or automatic cooking range. During the contest, Rinnai will provide brand and product materials and support product training, task briefings and practical feedback.
The contest will begin with a kickoff meeting on Nov. 7, then proceed through a midterm planning review and an internal presentation, with 5 teams to be selected in the final round. Participants will produce advertising results using generative AI based on their understanding of the product and brand. The contest will conclude with the final PT and awards ceremony on Dec. 12.
In the final judging, 1 grand prize team, 2 excellence award teams and 2 merit award teams will be selected, for a total of 5 winning teams. Prizes and awards worth about KRW 10 million will be presented at the ceremony, and certificates of completion will be issued to all participants. The final winning works will be used for promotion and marketing on Rinnai's website, SNS, YouTube and online advertisements.
Rinnai held a generative AI advertising contest with the Department of Advertising and Public Relations at Hanyang University last year. At the time, the focus was on applying college students' ideas and digital capabilities to brand marketing. This time, Rinnai plans to expand hands-on cooperation opportunities for students in advertising and marketing fields by working with POSTUNIV.
Yu Dong-o, chairman of POSTUNIV, said the opportunity will give college students a chance to directly plan and produce advertisements based on real brand and product themes, and he hopes it will be a meaningful experience. He also expressed his willingness to support participants so that their diverse perspectives and ideas can be freely expressed in a generative AI environment, and called for active participation.
Kang Sang-gyu, head of Rinnai's sales division, said the process of seeing college students' ideas realized through real brand assignments will be a meaningful practical experience. He added that the company will pursue a direction that links students' creativity and new technologies to brand activities, and that it plans to continue creating opportunities for cooperation to help future advertising talent grow.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408301
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Source: TECHWORLD
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