Youngpoong Bookstore Wraps Up Book Picnic Event With No Dam Social Club
TECHWORLD ·
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Youngpoong Bookstore announced its participation in the book club program of No Dam Social Club 2.0, a youth smoking-prevention campaign run by the Ministry of Health and Welfare and the Korea Health Promotion Institute. A book picnic event with about 120 participants was held at the Jonggak Jongno flagship store plaza on the 15th, featuring a book talk by Kim Min-kyung and an outdoor reading program. Youngpoong Bookstore curated a total of 9 books by adding 3 titles recommended by Kim Min-kyung and 6 titles selected in-house, and will introduce them at stores and the online mall for a month.
Youngpoong Bookstore announced its participation in the book club program of No Dam Social Club 2.0, a youth smoking-prevention campaign run by the Ministry of Health and Welfare and the Korea Health Promotion Institute.
Youngpoong Bookstore held a book picnic event at the plaza of its Jonggak Jongno flagship store on the 15th. About 120 people took part in the event, all of them youth and young adult No Dam Social Club members. The program featured a book talk by Kim Min-kyung, the club leader of No Dam Book Club, as well as an outdoor reading session.
Youngpoong Bookstore curated a total of 9 books by incorporating 3 main titles recommended by Kim Min-kyung and adding 6 books selected in-house. The curation was designed to expand the reading experience in line with the campaign's goal of filling daily life with preferred choices instead of cigarettes.
No Dam Social Club is a social club where smoke-free youth and young adults interact based on shared interests and tastes. This year, No Dam Social Club 2.0 is operated through 4 clubs: movie, running, science and book.
Each club is run by club leaders and members in their respective fields working together.
Youngpoong Bookstore took part in the book club and planned the book curation. The theme of the curation was set as, 'People with a lot of likes never have a boring moment.'
The opening program of the event was run as a 'book picnic.' Participants chose books from 9 titles jointly selected by Kim Min-kyung and Youngpoong Bookstore. They then held free reading outdoors.
Kim Min-kyung also held a book talk on the same theme. The book talk continued with conversations about books and personal tastes.
Youngpoong Bookstore will continue the curation after the event. The 9 titles unveiled on site will be introduced for a month.
The titles will be introduced at the Jonggak Jongno flagship store, the Hongdae store, the Starfield COEX Mall store and the online mall. The target audience is No Dam Social Club members and general readers. Through No Dam, Youngpoong Bookstore plans to expand points of contact with books that match readers' interests and support the discovery of new tastes in everyday life.
Lim Seo-young, who oversees Youngpoong Bookstore's brand strategy team, said additional books under the themes of 'discovery,' 'immersion' and 'expansion' were added to Kim Min-kyung's recommended titles to widen participants' choices. She added that the books from the event will be introduced in stores and on the online mall to connect them with everyday reading and provide more readers with points of contact with curation.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408306
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Source: TECHWORLD
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