Google Expands 'Gemini' Campaign for College Students With Pop-Up and Career Meetups
TECHWORLD ·
✦ AI Summary
Google has unveiled online and offline programs to broaden college students' and Gen Z users' experience with its generative AI, Gemini.
Google will hold career meetups for college students in Busan, Daejeon and Seoul from the 27th to the 29th, and run the pop-up store "Snacky Gemini Campus" in Seongsu-dong, Seoul, from the 30th to the first day of next month.
The pop-up store was organized in collaboration with ootb, and features mobile student ID issuance, major and club booths, Gemini feature experiences, and special lectures for college students.
Google has unveiled online and offline programs to broaden college students' and Gen Z users' experience with its generative AI, Gemini. Google will hold career meetups for college students in Busan, Daejeon and Seoul from the 27th to the 29th.
Google will then run the pop-up store "Snacky Gemini Campus" in Seongsu-dong, Seoul, from the 30th to the first day of next month. The pop-up store was organized in collaboration with ootb. ootb is the production company behind the YouTube web variety show "Jeon Gwaja."
The pop-up store is designed around the concept of a virtual campus in the middle of the city. Kai of EXO is the host of "Jeon Gwaja," and the offline campus idea he proposed has been turned into a real-world experience space. Visitors can receive a mobile student ID.
Visitors can explore major-specific booths, including business administration and aerospace engineering, as well as club booths, and use Gemini's key features through booth experiences. The features offered are "Deep Research," which helps search and analyze web sources and academic materials; "Canvas," which supports document work; "Gemini Notebook," which supports learning; and "Interactive Visualization," which creates simulations.
During the pop-up period, special lectures for college students will also be held. On the 30th, PD Ko Dong-wan will give a lecture on Gen Z content production and idea generation. On the 31st, Geekble's Soodragon will hold a lecture on using Gemini in campus life. On the first day of next month, Oppadu Excel will introduce productivity tips for team projects and internship tasks.
Google said it plans to donate a portion of the pop-up store's sales to support tuition for low-income college students.
As a pre-event program for the pop-up, career meetups were held to help college students explore career paths. This program, with participation from Google DeepMind staff in AI research and development and UX design, toured Busan, Daejeon and Seoul from the 27th to the 29th. They shared their careers at global tech companies, ways of collaborating with AI, and experience in frontier AI research.
Google continues to run programs for college student participation. On the 12th at JW Marriott Hotel Seoul, a midterm gathering for the second class of the "Google College Student Ambassadors" was held, with about 200 students from 68 universities nationwide taking part. At the event, AI use cases and marketing ideas for college students were shared.
Mimiminu, a creator and honorary Gemini ambassador, took part in the event and introduced ideas for an AI-based webtoon timetable and an RPG syllabus. Related content is scheduled to be released on Mimiminu's channel in the first week of next month.
A Google official said the company planned the event to include the Seongsu-dong pop-up store and meetings with Google DeepMind engineers, and added that it would help college students experience Gemini's practical usefulness and gain a broader sense of the future in the AI era. The official also said Google would continue to support domestic college students in improving their academic efficiency with AI and in realizing their potential.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408258
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Source: TECHWORLD
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