Itesen Entec Launches ‘AI Essay Coach,’ Expands Education SaaS Business

Itesen Entec announced on the 15th the launch of its AI-based learning service, 'AI Essay Coach.' The target users are students preparing for the 2027 college admissions essay track. Based on its experience in public education projects and AI technology, Itesen Entec directly planned and developed the service.

The company said the service is its first case of expanding from a systems-build-centric business into its own education SaaS business. 'AI Essay Coach' reflects the different essay question-setting methods and evaluation criteria used by each university.

As a result, students can practice under the testing conditions of the universities they are applying to and receive AI-based grading and feedback on revisions. The service reflects the testing conditions of 42 universities that will conduct the 2027 college admissions essay track.

The service also provides a '2027 University Essay Guide.' The guide was compiled based on university-specific essay guidebooks and mock essay materials, and includes test times, question structure, scoring, answer length, and key evaluation factors. This allows students to check the question-setting characteristics of their target universities without separately searching materials from multiple admissions offices, and to practice accordingly.

The service provides customized practice questions for each university, and for some universities it also offers dedicated questions that reflect that university's question format and answer-writing requirements. The questions are written in-house, and university past exam questions are not reprinted. The company plans to continue expanding practice questions that reflect each university's characteristics.

Itesen Entec has established a system to ensure the reliability of AI evaluation results. It has made it possible for students to check item-by-item evaluation results and the basis for scoring, and manages grading and feedback quality through cross-checking using multiple AI models and teacher review procedures. This is a service that goes beyond simply presenting scores, supporting students in understanding their evaluation results and using them for subsequent learning.

Any student can sign up for and use the service, and it can also be used for essay instruction at schools and academies. Teachers can assign practice questions to students and use the AI evaluation results after reviewing them. Itesen Entec plans to provide this service free of charge through this year's college admissions essay period, and to switch it to a paid service starting in 2027.

Sohn Seok-young, managing director at Itesen Entec, said the company is developing a service that reflects the different essay question-setting methods and evaluation criteria of each university, supports repeated practice tailored to the university a student is applying to, and helps identify each student's weak areas through AI. He said Itesen Entec has accumulated on-the-ground understanding in public education and plans to continue expanding AI services that can be trusted and used in educational settings based on its AI technology capabilities.

Itesen Entec carried out the first-stage build project for the KRW 34.1 billion 'AI Customized Teaching and Learning Platform.' It is also the main contractor for the KRW 18.5 billion 'AI-based Academic Diagnostic System and National Basic Learning Support Portal Build' project ordered by the Ministry of Education and the Korea Institute for Curriculum and Evaluation, and was selected as the preferred negotiator for the KRW 217.3 billion 'K-Edunfine operating environment advancement and disaster recovery system build' project ordered by the Korea Education and Research Information Service.

Source: IT DAILY · Yang Seung-gap
Original: https://www.itdaily.kr/news/articleView.html?idxno=242212

References

• https://www.itdaily.kr/news/articleView.html?idxno=242212