Eastsoft to Bring AI Video Calls to K-pop Fandom
AI TIMES ·
✦ AI Summary
According to AI TIMES, Eastsoft unveiled the app "Blooming Talk" on October 15 together with Blooming Grace, allowing K-pop fans to interact…
According to AI TIMES, Eastsoft unveiled the app "Blooming Talk" on October 15 together with Blooming Grace, allowing K-pop fans to interact with artists' AI avatars as if they were making a video call, and implemented all 24 members of two groups preparing for their domestic debut as avatars. The key is that it expands existing fan communication centered on text and voice into video-based interaction. Eastsoft created avatars for each member based on actual filming data and applied a structure that lowers device burden by handling video generation and processing on the server. Operations and IP management are handled by the partner company, while another partner is in charge of application development, dividing responsibilities among them. The company plans to broaden multilingual support to increase touchpoints with overseas fans and to speed up its expansion into the entertainment sector on the back of this commercial launch. However, the service's competitiveness is expected to hinge not only on visual resemblance but also on the naturalness of responses, the quality of conversations, and stability.
Perspective
This effort is significant in that it shows a shift in fandom services from simple message exchange to experience-driven interaction. If the technology takes hold, it could enable an operating model that broadens contact points while easing the constraints of artists' time and location. On the other hand, users may become more sensitive to how naturally and smoothly the person on screen responds. In the end, success will depend on whether it can create an experience that people return to in daily life, rather than just generating buzz.
This perspective is BizCrush's own commentary and is not part of the reporting by AI TIMES.
This article was produced with the help of an automated content generation algorithm.
Source: AI TIMES
View originalThis article was summarized and organized by BizCrush based on the original article from AI TIMES. For exact quotations and full details, please refer to the original article.