Hancom Launches Limited-Edition Collaboration Package With Busan Local Brand Balansa
TECHWORLD ·
✦ AI Summary
Hancom announced on the 15th its limited-edition "Hancom X Balansa collaboration package" in partnership with Balansa, a local brand from Busan.
The package was planned under the concept of "adding street sensibility to office life" and consists of four items: a tin case, a ball cap, an eco bag, and a keycap key ring.
Hancom will run a lucky draw and a review event for customers who make purchases through Dec. 14.
Hancom announced on the 15th that it will launch the limited-edition "Hancom X Balansa collaboration package" in partnership with Balansa(BALANSA), a local brand from Busan. The collaboration aims to expand customer touchpoints.
The "Hancom X Balansa collaboration package" was planned under the concept of "adding street sensibility to office life." The package is designed as everyday-use goods.
The lineup consists of four items: a tin case, a ball cap, an eco bag, and a keycap key ring. The design reflects the identities of both companies, and it incorporates a collaboration-specific design that reinterprets Balansa's signature logo, changing "Busan" from "Busan" to "Pangyo," to capture the meaning of the collaboration.
The package will be sold in limited quantities. To mark the launch, Hancom will also run two events, including a lucky draw and a review event, for customers who make purchases through Dec. 14.
The lucky draw prizes are the "Hancom X Ce.dot X Balansa keyboard" and the "New Era X Balansa unstructured ball cap blue," and there will be 40 winners in total. The review event is open to customers who post a review on their personal SNS after purchase, and those who do so will receive additional benefits.
Through this collaboration, Hancom plans to expand the scope of its brand from office software to everyday life. A Hancom official said the purpose of the collaboration planning is to create a new opportunity for customers to experience Hancom in their daily lives beyond office software.
To that end, Hancom said it will continue collaborating with various brands and expand customer touchpoints. The company official said Hancom will pursue the expansion of its unique customer experience through collaborations with diverse brands.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408249
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Source: TECHWORLD
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