TikTok to Automate Ad Creation and Operations With AI, Lays Out Overseas Sales Strategy From Korea
IT DAILY ·
✦ AI Summary
TikTok announced plans to hold "TikTok Summit Korea 2026."
It said it will apply generative AI to ad creative production, campaign operations, and optimization, while broadening the scope of automation.
It also presented overseas sales strategies for Korean companies using TikTok Shop in Southeast Asia, Japan, and Europe.
TikTok outlined a direction to broaden the scope of automation by introducing generative AI across ad creation and operations.
Under the subheading that AI is being applied from ad creation to campaign optimization, TikTok said it will apply generative AI to ad creative production, campaign operations, and optimization, while also expanding the scope of ad-work automation through AI.
TikTok also disclosed plans for an event that will present overseas sales strategies for Korean companies using TikTok Shop. The sales channels it is targeting are ways to connect Korean brands with consumers in Southeast Asia, Japan, and Europe.
TikTok on the 15th announced plans to hold "TikTok Summit Korea 2026" for domestic companies. The event will take place on the 20th at Grand InterContinental Seoul Parnas in Gangnam-gu, Seoul, and will introduce TikTok's business direction and related solutions under the themes of AI-based performance marketing, global commerce, and brand growth strategies.
The main agenda in AI is automation of ad creative production and campaign operations. Backed by generative AI solution "TikTok Symphony" and API utilization, TikTok presented a method for mass-producing and testing ad creatives. It also introduced "Smart+," a function for automating campaign operations and optimization, along with automatic rule-setting and budget-increase features.
For ad video production, the generative AI "Seedance 2.5" will be used. TikTok is also using AI to reflect new trends in ads. It will also demonstrate a process that runs from creative production to performance verification and scaling.
TikTok also outlined the development direction of "TikTok agentic AI." The role of "TikTok agentic AI" is to connect the full range of marketing tasks. The key is expanding the scope of AI application from ad creative generation to campaign operations and optimization, and TikTok will also introduce short-form drama-based ad formats and mini-game-based ad formats.
In global commerce, TikTok presented market-specific overseas sales strategies for Korean brands. For Southeast Asia, it introduced "KR Direct Shipping," which delivers directly from Korea to 5 Southeast Asian countries. For Japan, it introduced a cross-border program for Japanese consumers. For Europe, it presented a method of selling in major countries through a single store opening.
It also covered a strategy to expand in the UK market, including cases of K-beauty brands that have posted results in the U.S. Promising product categories were identified as hair and body care, as well as inner beauty.
For sales strategy, TikTok highlighted the use of live commerce and major discount events such as Black Friday. TikTok emphasized connecting interest generated from content to product purchases.
TikTok again stressed that content-driven interest leads to purchases. As evidence, it cited a report released in August by TikTok and global consulting firm Kearney. The survey found that 55.7% of respondents who encountered K-culture on TikTok purchased related products.
As a way to connect content from brand awareness to purchase conversion, the Full-Funnel marketing strategy was introduced. Along with that, the "ACM" strategy was also presented, consisting of the combination of Audience, Content, and Moment. It also introduced a collaborative approach that uses creators' expertise and trust in brand marketing.
Shichi Wu, general manager of global business solutions at TikTok Korea, said that K-beauty brands are standing out on TikTok Shop in the U.S. He cited the EU, Japan, and Southeast Asia as regions where K-beauty brands are expanding their markets, and said Korean app companies are also securing new overseas user bases. He added that the aim was to show that Korean companies can use TikTok's diverse solutions and global influence to enter overseas markets and strengthen their competitiveness in each market.
Source: IT DAILY · Kim Byeong-ju
Original: https://www.itdaily.kr/news/articleView.html?idxno=242208
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Source: IT DAILY
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