LG Electronics Expands Global Social Contribution Efforts, Takes Action Against Hunger Worldwide
TECHWORLD ·
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LG Electronics will pursue a global public-interest campaign to help address hunger and support meals for vulnerable groups to mark World Food Day on October 16.
From the 13th to the 23rd local time, LG Electronics will screen a campaign video produced by the Food and Agriculture Organization of the United Nations (UN FAO) on billboards in Times Square in New York and Piccadilly Circus in London.
LG Electronics operates meal and grocery support, health support, and a donation menu program for vulnerable groups in major overseas business countries and in Korea.
LG Electronics will pursue a global public-interest campaign to help address hunger and support meals for vulnerable groups to mark World Food Day on October 16. The initiative is being carried out with the aim of tackling hunger in line with World Food Day.
From the 13th to the 23rd local time, LG Electronics will screen a campaign video produced by the Food and Agriculture Organization of the United Nations (UN FAO) on outdoor billboards in Times Square in New York and Piccadilly Circus in London. The video highlights efforts by people around the world to solve food-related problems.
The video carries the message, "Innovate Today, Nourish Tomorrow." It conveys the idea that the efforts of various stakeholders can come together and lead to solutions for food-related challenges.
This initiative is part of "LG Hope Screen," a global social contribution program launched in 2011. "LG Hope Screen" operates by using LG Electronics billboards in New York and London to screen public-interest videos from international organizations and NGOs. The program aims to raise awareness of major global issues.
LG Electronics is carrying out meal support activities for vulnerable groups in major overseas business countries and continues support initiatives tailored to local conditions in each region. In countries where it has overseas operations, it is providing meals and groceries, along with health support, according to local circumstances.
In Indonesia, it provided meals to residents of Pasirlangu village in West Java province, which was hit by a landslide earlier this year, and also supported growth monitoring and health checkups for affected children in cooperation with a local health center. In India, it is running the "Life's Good Nutrition Diet Campaign" to address youth malnutrition and has provided breakfast and lunch to 120,000 students at public schools in 16 states. In Iraq and Singapore, it has continued donating groceries to vulnerable groups.
In Korea, it operates a "donation menu" program in which employees participate. In employee cafeterias, menus with fewer side dishes are offered, and each time employees choose such a menu, a sponsorship fund is accumulated. The funds collected in this way are being used for volunteer activities such as supporting side dishes for vulnerable groups.
Yoon Dae-sik, executive vice president in charge of external cooperation at LG Electronics, said the company will continue efforts to address hunger and will carry on expanding public-interest campaigns and supporting meals for vulnerable groups, fulfilling its role as a global corporate citizen.
Source: TECHWORLD · Park Gyu-chan
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408214
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Source: TECHWORLD
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