Samsung Electronics Targets Southeast Asia With AI Home Appliances, Unveils Customized AI Home and HVAC Solutions
TECHWORLD · · 1 views
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On the 14th, Samsung Electronics held the Southeast Asia home appliance tech seminar, "The Brief," at BES in Hanoi, Vietnam.
At the event, it introduced an AI home experience, refrigerator ingredient management functions, remote support and free software upgrades for up to 7 years.
It also unveiled HVAC solutions designed for Southeast Asia's climate and usage environment, along with an integrated control platform based on SmartThings Pro.
Samsung Electronics has begun targeting the Southeast Asian market. It unveiled AI home appliances optimized for local living conditions and B2B HVAC solutions. Samsung Electronics announced on the 15th that it had held the event.
On the 14th, Samsung Electronics held the Southeast Asia home appliance tech seminar, "The Brief," at Business Experience Studio, or BES, in Hanoi, Vietnam. The Vietnam BES is located in Hanoi's PVI Tower and opened last August.
The Vietnam BES is an exhibition space that showcases Samsung Electronics products and solutions in a commercial-facility concept. Media and influencers from major Southeast Asian countries, including Thailand, Vietnam and Singapore, attended the event.
At the event, Samsung Electronics introduced an AI home experience that controls devices based on an understanding of users' daily patterns and situations. It also introduced an AI home experience that suggests customized solutions.
The demonstrations and presentations centered on improving management efficiency and usability by leveraging ingredient information stored and analyzed in the refrigerator. In the "AI Vision" demonstration, ingredient management functions using the refrigerator camera were presented, and users can check the status of ingredients coming in and out in real time. Frequently used ingredients are automatically stored in the database, and based on accumulated information, the refrigerator alerts users to ingredients that need to be purchased.
Functions to improve ingredient utilization were also unveiled. "Food Note" provides a report by analyzing ingredient usage over a 1-week period, while "What's for Today?" recommends customized recipes based on ingredients stored in the refrigerator.
The company also highlighted product management and after-sales service competitiveness in the stage after product use. Through "Home Appliance Remote Management" (HRM), a specialist counselor remotely analyzes the product status in detail and guides users on appropriate measures, and Samsung also introduced a service offering up to 7 years of free software upgrades for Wi-Fi-enabled products.
Samsung Electronics is pursuing a strategy to apply AI functions and connectivity to everyday home appliance use experiences and expand points of contact with local customers by improving product management convenience.
Under this direction, Samsung Electronics unveiled HVAC solutions that take into account Southeast Asia's hot, humid climate and local usage environment. The scope of the unveiling included residential air conditioners, system air conditioners for large buildings and a platform that integrates management of multiple devices.
Among the residential products unveiled was the "Bespoke AI WindFree Combo Pro Wall-Mounted" air conditioner. This product is equipped with the "Motion Blade" function, which precisely controls the direction of cool air by space, and the "Motion Radar Sensor," which detects the user's location, activity level and absence. Through this, it provides cooling functions tailored to living patterns and the surrounding environment.
For the B2B display, Samsung Electronics unveiled the outdoor unit for the system air conditioner "DVM S2," which is used in large buildings such as hotels and offices, as well as indoor units, the "WindFree 1WAY·4WAY Ceiling Cassette."
Through a demonstration of "SmartThings Pro," Samsung Electronics presented a connected, integrated control platform for efficient management of HVAC equipment across multiple business sites. The platform includes linkage functions with air conditioners and various IoT devices, and supports integrated management of the status of equipment at multiple business sites and integrated management of energy consumption.
This demonstration aligns with Samsung Electronics' policy of combining AI home appliances, HVAC technology and connected platforms. Based on this, the company aims to expand its target markets beyond the home into commercial sectors such as hotels and offices, while strengthening its solution competitiveness.
Lee Sang-jik, vice president of Samsung Electronics' DA Business Division, said the company aims to provide tangible value and convenience to Southeast Asian customers and B2B partners based on Samsung Electronics' differentiated AI technology and connectivity.
Source: TECHWORLD · Park Gyu-chan
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408213
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Source: TECHWORLD
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