ASUS Expands ‘Agent Computer’ Market in South Korea, From Personal AI PCs to Enterprise Agentic AI

ASUS Korea is pushing ahead with expanding its domestic market with the AI agent-powered 'Agent Computer.' Through this, ASUS plans to present an AI computing solutions portfolio that covers everything from personal AI computing to enterprise agentic AI.

'Agent Computer' is a new concept for personal PC use based on leveraging AI agents. ASUS said the concept expands the PC's role beyond a simple work tool.

ASUS said 'Agent Computer' encompasses personal AI computing, professional AI development and enterprise agentic AI infrastructure through AI agents. It also said the concept is a productivity platform that supports the daily lives and work of a broad user base.

ASUS introduced this as the 'Digital Worker' vision. The company said the vision means expanding the PC into a productivity platform that supports repetitive tasks and multi-step work.

ASUS said it provides solutions ranging from AI computing environments for individual users and small business owners to high-performance computing demand from AI developers and companies. ASUS also presented its AI computing lineup by user group and workload level.

For individuals and small business owners, it presented custom-built desktop PCs, NUCs and mini PCs as options for personal AI agent use and improved daily productivity. As selection criteria for these products' configurations, it cited purpose, budget, the AI model to be run and software requirements.

For professional AI tasks, it cited advanced high-performance local AI model execution and AI application development. As solutions for professional AI work, it said it offers the memory-unified 'ProArt' GR1X and the Ascent GX10 based on NVIDIA GB10 Grace Blackwell.

For even higher enterprise demand, it presented the ExpertCenter Pro ET900N G3. The product is based on NVIDIA GB300 Grace Blackwell Ultra and, it said, can handle large-scale AI model development and inference, support the operation of multiple AI agents and act as a desk-side AI supercomputer for enterprise-grade agentic AI workloads.

ASUS provides personal AI computing and enterprise agentic AI infrastructure, with offering methods tailored to different use cases. Customers can choose among cloud AI, local AI and hybrid AI environments based on software and system configurations.

Among these, the local AI function helps process some data without sending it to external services. Through this, local AI supports security and also helps control usage-based cloud costs.

ASUS is pushing ahead with expanding the domestic market for Agent Computer. To this end, it is working with major PC specialty sales partners such as Compuzone, ShopDanawa, Assacom and OhMyPC.

Consumers can check products suited to their intended use and budget at participating retailers. Some retailers are expected to provide additional AI usage services, such as support for local LLM installation, and ASUS said the availability and scope of services vary by retailer.

ASUS also plans to run a promotion to mark the domestic rollout of Agent Computer. Customers who purchase eligible products will receive a KRW 50,000 cashback benefit.

Lee Jong-hyuk, ASUS general manager, said the next stage of AI competition goes beyond the quality of answers and lies in the efficiency of support for actually performing work. He said that in this trend, ASUS defines Agent Computer as a new way to use a PC that goes beyond simply using AI and instead leverages a personal Digital Worker. He added that ASUS plans to create new opportunities in the AI computing market based on solutions spanning personal PCs to enterprise agentic AI infrastructure and its domestic partner network.

Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408194

References

• https://www.epnc.co.kr/news/articleView.html?idxno=408194