FortyTwoMaru to Hold “Digital Marketing Insights 2027” Conference, Expanding AX Discussions to Customer Experience
TECHWORLD ·
✦ AI Summary
FortyTwoMaru has held an annual AI-related conference since 2023, and this year it was integrated with Tech42’s “Digital Marketing Insights” and held as “Digital Marketing Insights 2027 (DMI 2027).”
The event was held on the 13th at EL Tower in Yangjae-dong, Seoul, co-hosted by FortyTwoMaru and Tech42, with the theme “AI rewrites everything about business.”
Using this event as a springboard, FortyTwoMaru plans to expand AX discussions from back-office operations to marketing, sales, and CX, and next year it aims to broaden the event into an integrated conference covering industry-specific AX as well as business and marketing.
FortyTwoMaru has held an annual AI-related conference since 2023, and this year’s event was integrated with Tech42’s “Digital Marketing Insights” to be held as the business and marketing AX conference “Digital Marketing Insights 2027 (DMI 2027).” The event was held on the 13th at EL Tower in Yangjae-dong, Seoul.
Tech42 is an ICT media outlet. The event was co-hosted by FortyTwoMaru and Tech42, and its theme was “AI rewrites everything about business.”
The scope of FortyTwoMaru’s discussions on enterprise AX has expanded from internal work automation to marketing and customer experience (CX). This reflects the fact that companies’ interest has shifted from AI adoption itself to actual results and how it is used, broadening the discussion to marketing and customer touchpoints.
The event went beyond the limits of using AI to improve internal work efficiency and covered customer analysis, hyper-personalized marketing, customer experience improvements, and ways to achieve actual business results. More than 300 people, including CEO and CMO executives from companies as well as marketing, brand, and content staff, attended the event.
This conference focused on cases of using AI agents and generative AI for internal corporate operations and market and customer touchpoints. Participating companies included Adobe, Notion, Samsung Electronics, Hyundai Motor, and Toss Securities. The event also shared use cases involving AI search optimization (GEO), hyper-personalized data analysis, and offline lead acquisition.
In the morning joint session, Choa Jung-won, senior manager at Adobe, introduced brand strategy in the era of generative AI. Then Park Min-sung, CSO at Dataize, introduced changes in data analysis methods using AI.
In the afternoon session, Kwon In-hee, head of Hamshout Global, presented differences in AI citation channels by industry and cases of AI search optimization. Song Dong-woon, lead at TwelveLabs, gave a presentation on how video-understanding AI is changing content marketing.
Using this event as a springboard, FortyTwoMaru plans to expand its AX discussions from back-office-centered infrastructure build-out and work automation to front-office areas such as marketing, sales, and CX. It also plans to expand next year into an integrated AX conference that covers industry-specific AX as well as business and marketing areas in manufacturing, finance, the public sector, and defense.
Kim Dong-hwan, CEO of FortyTwoMaru, said the direction of enterprise AX lies in linking internal system efficiency to CX at market and customer touchpoints and connecting it to actual sales and business results. Based on this, he said the company plans to develop it next year into an integrated AX conference covering enterprise AI and marketing across all industries.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408183
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Source: TECHWORLD
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