LG Uplus Wins Marketer Award at 2026 KAA Awards
TECHWORLD ·
✦ AI Summary
LG Uplus said on the 14th that it won the marketing strategy category of the Marketer Award at the 2026 KAA Awards from the Korea Advertisers Association.
The winning entry was the customer participation platform Simple. Lab, which has collected customer feedback and shared the process of improving products and services.
Simple. Lab has been operated since last November, with about 14,000 customer ideas received so far and 17 products and services launched or improved.
LG Uplus said on the 14th that it won the marketing strategy category of the Marketer Award at the 2026 KAA Awards from the Korea Advertisers Association. The award recognizes excellence in product and service marketing. Among the outstanding marketing cases selected by the Korea Advertisers Association, LG Uplus was the only domestic telecom company to be named.
The winning entry was the customer participation platform Simple. Lab. Through Simple. Lab, LG Uplus has collected customer feedback and linked it to actual improvements in products and services. It has also continuously shared the changes with customers.
Simple. Lab has features for receiving inconveniences in telecom life and ideas for improvement. Submitted suggestions are analyzed and jointly reviewed by relevant departments. The review results are then reflected in actual products and services.
This virtuous cycle of customer participation, improvement and sharing received high marks. LG Uplus has operated Simple. Lab since last November. So far, it has received about 14,000 customer ideas.
Based on the submitted ideas, LG Uplus has launched and improved 17 products and services. The items include membership app U+one's child account management, an integrated 5G and LTE plan, Exio roaming calls, Roaming Pass and a dedicated communications network for firefighters.
LG Uplus has shared the process through content featuring customers and employees related to the submitted ideas. Since the launch of Simple. Lab, it has published 516 pieces of content, and cumulative views have exceeded 121 million. The fact that it disclosed the process by which products and services changed based on customer feedback was also reflected as a highly evaluated factor in the award.
Jang Jun-young, head of LG Uplus's Marketing Group and an executive director, said the award was the result of efforts to connect even the smallest customer suggestions to service improvements. Jang said the company will continue to improve customer experience by reflecting customer voices in its products and services.
Source: TECHWORLD · Kim Hye-jin
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408164
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Source: TECHWORLD
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