Poomgo Hosts Practical Webinar on Entering India Market: “From Certification to Delivery in One Place”

Duhands announced that it co-hosted the "K-Brand India Entry Roadmap" webinar with Blimmonkeys and successfully wrapped up the event on the 14th. Duhands operates the fulfillment service "poomgo."

The webinar was held online on the 7th, and it drew working-level participants from K-beauty, health supplements, and pet product brands that are preparing to enter India or are close to doing so.

Duhands said demand from domestic brands, especially those centered on K-beauty, to enter the Indian market has recently surged. India is a large consumer market of about 1.5 billion people and has a median age of 28. The company also said India is classified as being in a high-growth, mainstreaming stage among major countries such as Thailand and Vietnam, where the Korean Wave index is high.

However, Duhands said information gaps regarding practical barriers in the actual entry process continue to remain. It cited CDSCO (the Central Drugs Standard Control Organization) certification, product adaptation to local climate and skin tones, pricing positioning, and logistics management as examples of missing information.

The company said the purpose of the webinar was to provide a practical roadmap for entering India, including certification procedures, local distribution strategies, and the logistics pipeline. Blimmonkeys is a one-stop K-culture distributor that operates Maccaron, a K-beauty platform in India. Maccaron is expanding from a K-beauty platform to a K-culture platform.

Blimmonkeys has a network of local influencers in India and operates an offline flagship store. The webinar was divided into an India market entry session and a cross-border logistics session.

The speaker for the first session was Kang In-young, head of the division at Blimmonkeys. The theme of the first session was "The Reality and Opportunities of the Indian Market, and K-Beauty."

Kang presented the realities and opportunities of the Indian market based on data she had accumulated firsthand in India. She also introduced success stories and failure cases of K-beauty brands.

Kang also explained the CDSCO cosmetic import registration process, pricing positioning methods, and influencer seeding strategies. The explanation was delivered alongside concrete examples.

The second session was led by Won Dasom, director at poomgo, and its theme was practical India cross-border trade (CBT) logistics that can be started at low cost. The session shared strategies for building an India cross-border logistics pipeline.

Won explained the topic around an integrated operating structure linking a Korean warehouse to Indian customers. Along with the integrated scope covering the entire process from inventory and outbound shipping to delivery, she introduced customs clearance response methods and local delivery response methods, and explained how to design and respond to CBT logistics operations for entering the Indian market.

Next, the session shared an early-stage entry strategy using a sales-unit immediate-shipping CBT logistics structure and know-how for shifting to B2B bulk exports. Won said the Indian market is widely known to have high barriers to entry, but that now is the fastest timing for brands that are prepared, and added that a logistics structure that ensures stable delivery to customers after sales is just as important as certification and distribution strategy.

During the Q&A, the minimum quantity for small-volume test shipments, procedures for small-volume test shipments, preparations needed for early market entry, preferred distribution channels for sales, and the timing for shifting from B2C seeding to B2B were all discussed. The session moved from operating methods in the early small-volume sales stage to practical details such as preparation for actual entry, channel selection, and timing of transition.

Poomgo said it manages inventory, outbound shipping, customs clearance, and delivery in an integrated way, tying the entire logistics process into a single flow and helping brands test market response without an initial inventory burden. It added that once demand is validated, it supports expansion into B2B exports and expressed its commitment to ensuring stability in the final logistics segment through which K-brands reach Indian consumers.

Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408140

References

• https://www.epnc.co.kr/news/articleView.html?idxno=408140