Samsung Electronics Unveils AI-Connected Everyday Life at KES 2026 with New Product Experience Zone
TECHWORLD · · 1 views
✦ AI Summary
Samsung Electronics said on the 13th that it will take part in KES 2026 and set up an experience zone of about 869 square meters at COEX in Seoul from the 13th to the 16th.
The exhibition will feature AI-applied home appliance and mobile products, along with display showcases, including the Galaxy Z Fold8 series, Bespoke AI Family Hub, and Bespoke AI Combo.
Samsung Electronics also presented Samsung AI Subscription and New Galaxy AI Subscription Club, offering product installation, after-sales service links, and customized care services.
Samsung Electronics said on the 13th that it will participate in KES 2026 after announcing related details. The event runs from the 13th to the 16th at COEX in Seoul, and Samsung Electronics will set up an experience space of about 869 square meters. In this space, it will unveil AI-applied home appliance and mobile products and push ahead with expanding AI experiences in everyday life.
Samsung Electronics has designed the exhibition to provide AI technology experiences across display, home appliance, and mobile products, allowing visitors to directly experience convenience features for daily life. Through this, it aims to let attendees experience AI-applied new products and functions on site.
At the entrance to the exhibition hall, 28 devices, including the Galaxy Z Fold8 Ultra, Fold8, and Flip8, are on display. Also at the entrance, media art linked with the lighting installation "Project Luna" has been arranged, and "Project Luna" symbolizes Samsung's AI ecosystem.
Across from the exhibition hall, a Micro RGB display is installed to demonstrate ultra-high definition, color reproduction, and contrast expression. In addition, 14 artworks by artists inspired by Samsung Electronics products are being shown on OLED TV, highlighting the combination of display technology and art.
Samsung Electronics introduced AI-based living experiences centered on key products. The products on display were Bespoke AI Family Hub, Bespoke AI Combo, and Micro RGB. Samsung Electronics also showcased user experiences with AI functions applied to major products such as refrigerators, washer-dryers, and TV.
On the Bespoke AI Family Hub refrigerator, visitors can try AI Food Manager, a feature that recognizes and manages ingredients based on an internal camera. On the Bespoke AI Combo, the company introduced a function that automatically detects the condition of laundry and adjusts washing intensity and drying temperature with AI Customized+. Samsung Electronics emphasized the convenience of an all-in-one appliance that handles everything from washing to drying through the Bespoke AI Combo.
Samsung Electronics also displayed Vision AI Companion applied to TV. Based on conversations with users, Vision AI Companion provides information about TV content and delivers customized answers to each question. Through this, Samsung Electronics presented an AI-based interactive TV experience.
Samsung Electronics also showcased Samsung AI Subscription as an exhibition item strengthening delivery, installation, and care services. Last September, the brand name of the existing AI Subscription Club was changed to Samsung AI Subscription. Samsung Electronics also presented details linking Samsung AI Subscription to support customized after-sales management and care services for customers and to strengthen Blue Pass benefits.
The exhibition hall does not stop at product displays, but also presents services offered on-site, including installation of subscription products, links to AS, and customized consultations for each customer. The scope of subscription services includes post-purchase management, and the purpose of the subscription service is to improve the convenience of using AI products.
The main product in the mobile exhibition area was the Galaxy Z Fold8 series. The products unveiled in the mobile zone were the Galaxy Z Fold8 Ultra, Fold8, Flip8, Galaxy Watch Ultra 2, Watch 9, Galaxy Tab S 12, Galaxy Buds On, and Galaxy SmartTag 3, and the exhibition was structured to encourage visitors to directly experience key features.
The Galaxy Z Fold8 Ultra was presented as featuring a large display, powerful performance, and multitasking optimization. It also has the thinnest design ever among the Galaxy Z Fold series. The Galaxy Z Fold8 was introduced as having an aspect ratio suited for content viewing and a weight of 201 grams, with immersion and portability emphasized.
Samsung Electronics introduced the "Galaxy Buds On," a clip-style wireless earbud. The "Galaxy Buds On" adopts an open-ear design. This was designed to reduce the burden of wearing them for long periods and help users stay aware of their surroundings while walking or exercising.
In the Heritage Zone inside the exhibition hall, the company introduces the evolution of foldable products since the launch of the first Galaxy Fold in 2019. Through this, Samsung Electronics structured the exhibition so visitors can take in the history of form factor innovation at a glance.
At the venue, the subscription service for mobile products, "New Galaxy AI Subscription Club," was also introduced. The "New Galaxy AI Subscription Club" provides coverage for damage, loss, and water damage to mobile products, as well as residual value guarantees.
Samsung Electronics said it focused this exhibition on highlighting the evolution of the Galaxy foldable lineup. Lee Seong-taek, vice president and head of Samsung Electronics Korea, said the exhibition was designed so that AI technology could more vividly convey the convenience and richness it brings to everyday life, and explained that customers can experience a more convenient AI life through subscription services for a range of products, from mobile devices to home appliances.
Source: TECHWORLD · Park Gyu-chan
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408096
References
This article was produced with the help of an automated content generation algorithm.
Source: TECHWORLD
View originalThis article was summarized and organized by BizCrush based on the original article from TECHWORLD. For exact quotations and full details, please refer to the original article.