Studio Somoos Unveils Digital Garden of Plants and Generative Visuals at “EcoSync: Stay Close Again”
TECHWORLD ·
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Somoos took part in the “EcoSync: Stay Close Again” exhibition and unveiled a digital garden linked to actual landscaping and environmental data.
The exhibition runs from September 5 to October 12 on the 9th floor of Hyundai Department Store’s Trade Center branch, and serves as the debut of the first version of “EcoSync,” a generative media wall nature video subscription service.
Somoos directly photographed and recorded more than 30 native Korean plant species to secure digital assets, and is developing EcoSync as a B2B subscription service with a full launch planned for 2027.
Biophilic design studio Somoos, led by CEO Jang Eun-seok, took part in the “EcoSync: Stay Close Again” exhibition and unveiled a digital garden combining actual landscaping with nature visuals linked to environmental data. The exhibition runs from September 5 to October 12 on the 9th floor of Hyundai Department Store’s Trade Center branch, and serves as the debut of the first version of “EcoSync,” a generative media wall nature video subscription service.
Rather than repeatedly playing fixed nature scenes, “EcoSync” was designed to reflect weather, seasons and the passage of time in video generation and updates, allowing changes in the surrounding environment to continue onto the screen. As a result, it was developed to offer different landscapes depending on when viewers use the space, even in the same location.
To realize this, Somoos used both source material on plant forms and environmental data reflecting changes in the landscape. The studio directly photographed and recorded more than 30 native Korean plant species to secure digital assets, and the materials used to produce the digital nature content were collected based on landscaping site planting experience.
The exhibition connects the video generation method to the spatial structure and sensory presentation. An arched passage was installed among the actual plants, and a media wall was placed inside the passage. The circulation path was arranged so that visitors encounter the digital landscape after passing through the planting, creating a scene in which actual nature and the nature on screen are connected.
Common design elements were applied to both the actual plants and the digital landscape so that outdoor weather and seasons could be brought indoors. The plants were allowed to grow over time, while the screen landscapes were made to respond to environmental data. Sound and scent were also added, and the studio integrated generative content with multiple sensory elements in the space.
This configuration aligns with Somoos’ biophilic design orientation. Somoos is a studio that reflects the connection between people and nature in space, and has taken an approach that combines landscaping with media, sound and scent. It also carries out landscaping planning, design, direction and maintenance, and is pursuing “Multi-nature” to expand points of contact with nature experiences through “Multi-nature.”
At the exhibition, the studio disclosed the video generation method and also aired nature visuals created with the same method on the media wall outside Hyundai Department Store’s Trade Center branch. Inside, it composed the surrounding planting and the screen together, while outdoors it presented the landscape through a large media wall. Through this, it showed that the way people experience nature can be differentiated by space.
Somoos is not limiting this to an exhibition, but is developing it as EcoSync, a B2B subscription service for corporate and space operators. EcoSync aims to continuously provide changing natural landscapes in spaces people use every day. Somoos plans a full launch in 2027.
Jang, the CEO of Somoos, said that nature in the same place looks different depending on the weather and time. He added that by reflecting such changes in the landscapes on screen, the company wants to offer a different nature experience every time someone visits the space.
Source: TECHWORLD · Kim Kyung-joo
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408087
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Source: TECHWORLD
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