MUSICUS' B-Free 2.0 Raises About KRW 360 Million on Japan's CAMPFIRE, Project Concludes Successfully
TECHWORLD ·
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MUSICUS' prefabricated soundproof booth, B-Free 2.0, recorded JPY 36.076 million on Makuake before ending its CAMPFIRE project with an additional JPY 43.6275 million.
The CAMPFIRE project was carried out by linking an exhibition at a Bic Camera store in Japan with online crowdfunding, and was operated to drive participation after hands-on experience.
Based on its results in Japan, MUSICUS and Funding Insider plan to pursue relay funding in major Asian markets such as Taiwan and China.
MUSICUS, a domestic specialist in soundproof booths, said its prefabricated soundproof booth, "B-Free 2.0," had previously posted JPY 36.076 million on the Makuake project and then added another JPY 43.6275 million in funding after ending its CAMPFIRE project on Oct. 11 in Japan. The CAMPFIRE project, which was worth about KRW 360 million, concluded successfully.
The project was carried out by linking online crowdfunding with an offline exhibition in Japan. MUSICUS displayed B-Free 2.0 at Bic Camera stores in Japan, giving consumers a chance to experience it directly, and pursued an integrated online-offline strategy that connected those trials to participation in the CAMPFIRE project.
B-Free 2.0 is a DIY soundproof booth designed to eliminate the need for large-scale construction and can be assembled using a driver. The product offers an average noise reduction performance of about 26 dB and about 89% sound absorption performance in the mid- to high-frequency range. It is intended for music practice, recording, work-from-home use and personal workspaces.
The launch and operation of the CAMPFIRE project in Japan were handled by Funding Insider, a global crowdfunding specialist. Funding Insider applied a "relay funding" strategy that linked the results of the Makuake project in Japan to CAMPFIRE.
Based on its crowdfunding results in Japan, MUSICUS plans to pursue relay funding in major Asian markets such as Taiwan and China. It also plans to use its sales results and consumer response in Japan for the next country's crowdfunding and distribution strategy, while gradually expanding its overseas sales channels.
Funding Insider has carried out more than 520 Kickstarter all-in-one crowdfunding and marketing projects, and its cumulative funding support has exceeded KRW 106 billion. The platforms it supports include U.S. Kickstarter and Indiegogo, Japan's Makuake and CAMPFIRE, and Taiwan's Zeczec, and it provides project planning, marketing and operations tailored to each country's market characteristics.
Recently, it has been pursuing a strategy of expanding relay funding that connects market response and sales results confirmed on a single platform to other platforms and offline distribution. CEO Park Halam cited B-Free 2.0 as an example of this trend, saying it connected the Japanese market response confirmed on Makuake to CAMPFIRE and expanded access to new consumer groups and sales touchpoints. He added that, based on the results and data secured in Japan, the company plans to expand relay funding to major Asian markets such as Taiwan and China, and to support MUSICUS in securing a sustained sales base in global markets.
Source: TECHWORLD · Kim Gyeong-ju
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408061
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Source: TECHWORLD
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