Coupang Launches Second-Half 'Kugae' Event, Featuring 400 Discounted Items
IT DAILY · · 3 views
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Coupang launched its second-half home appliance and digital goods discount event, "Kugae," on the 12th.
More than 300 brands and over 400 discounted items have been prepared for this event.
Coupang is running "2 PM Open Run," "Brand of the Day," and Coupang Live broadcasts.
Coupang launched its second-half home appliance and digital goods discount event, known as "Kugae," on the 12th. Kugae is short for "Coupang Home Appliance Digital Sale." The event is held twice a year.
Coupang said more than 300 brands are taking part in this second-half Kugae event. Participating brands include Samsung Electronics, LG Electronics, Apple, TCL, HP, and SharkNinja, among other domestic and international brands.
More than 400 discounted items have been prepared for this event. The number of discounted items has expanded by about 1.5 times from the first half.
Coupang has revamped its existing "first-come, first-served super deals" section into "2 PM Open Run." "2 PM Open Run" operates as a limited-quantity discount sale every day at 2 p.m., with products being revealed sequentially. The Nintendo Switch 2 is also included among the limited-quantity sale items.
The event lineup includes discounted items such as refrigerators, washing machines, TVs, laptops, and robot vacuums. Major appliance brands include Samsung Electronics and LG Electronics, while robot vacuum brands include Roborock, Dreame, and Ecovacs. Kitchen appliance brands include Philips, SharkNinja, and Vitamix. Some winter seasonal appliance items such as electric heaters and humidifiers are priced in the KRW 10,000 to KRW 20,000 range.
Coupang is also running "Brand of the Day." "Brand of the Day" changes the participating brand every day and offers brand favorite coupons and discounted-item benefits. Participating brands include Dyson, DJI, TCL, Midea, Hisense, and Cuchen. Coupang Live broadcasts also offer additional product giveaways and gift certificate benefits.
In November last year, Coupang released its second-half Kugae results, announcing Dyson's participation in "Brand Day." At the time, Dyson recorded its highest daily transaction volume on Coupang. The special Coupang Live broadcasts were held a total of 17 times.
Kyung-dong Jeong, head of Coupang's home appliance and digital division, introduced 2 PM Open Run, Brand of the Day, and live broadcasts as new initiatives for Coupang's home appliance and digital business, and said he hopes these initiatives will help consumers buy home appliance and digital products at more reasonable prices.
Source: IT DAILY · Kim Byung-joo
Original: https://www.itdaily.kr/news/articleView.html?idxno=242120
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Source: IT DAILY
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