Youngpoong Bookstore to Open Korean-Language Popup 'Writing Hangul' in Collaboration With Grafflex
TECHWORLD ·
✦ AI Summary
Youngpoong Bookstore said it will operate a popup called 'Writing Hangul' from the 14th to the 18th at Eoullim Square in Dongdaemun Design Plaza (DDP) in Seoul to mark the 100th anniversary of the enactment of Hangeul Day.
The popup centers on visitors' direct writing of Hangeul, appreciation of artworks, and reading experiences, with artists, visitors, and authors each taking part in different roles.
'OVER THE FRAME' in collaboration with Grafflex, 36 titles and 480 copies of books, Hangeul notebooks, keycaps and eco-bags, and visitor benefits are also prepared.
Youngpoong Bookstore said it will operate a popup called 'Writing Hangul' to mark the 100th anniversary of the enactment of Hangeul Day. The event will run from the 14th to the 18th at Eoullim Square in Dongdaemun Design Plaza (DDP) in Seoul. 'Writing Hangul' will be held as part of the 2026 Seoul Design Week corporate booth program, and anyone can visit.
Youngpoong Bookstore said the popup is centered on visitors' direct writing of Hangeul, appreciation of artworks, and reading experiences. Accordingly, the event will be run as an experiential popup that brings together the experiences of writing, seeing, and reading Hangeul in one space, rather than as a simple exhibition.
The roles are divided across the program. Artists visually express Hangeul, visitors write their own names and today's words, and authors take part by writing books in Hangeul. Youngpoong Bookstore will take on the role of connecting writers and readers by weaving together artworks, participation activities, and books in one space.
The main content of the popup is 'OVER THE FRAME,' a collaboration with Grafflex. Grafflex is an artist who has expanded his work from graphics into painting, sculpture, installation, illustration, and art toys.
The work captures how Hangeul moves beyond existing frames and meets a new generation, changing along the way. Through this, Youngpoong Bookstore is presenting a configuration focused on the expansiveness of Hangeul and encounters across generations.
The booth experience is designed so that Korean and foreign visitors take part using different activity sheets. Three free activity sheets have been prepared, and Korean visitors are asked to choose one of 'Modern Hangeul' or 'Pure Korean Words.' Korean visitors are to write one word and one line of 'my own words.' The activity for foreign visitors, 'My Name Written in Hangeul,' asks them to write the Hangeul rendering of their English name.
The artwork has been applied to the booth's main wall and the back of the activity sheets. This was designed so that visitors can take photos in front of the main wall after completing the activity sheet. Completed activity sheets will not be collected separately and may be kept by visitors.
The in-store books were organized with Youngpoong Bookstore presenting 36 titles and 480 copies at the popup site. The themes of the books are Hangeul, writing, literature, and creation. The selection was divided into four categories.
'Seeing Hangeul' focuses on typefaces and typography. 'Writing Hangeul' focuses on transcription and sentences. 'Reading Hangeul' focuses on novels, poetry, and essays. 'Creating Hangeul' focuses on creativity and planning.
Each zone introduces the reason the books were selected. The purpose of explaining the selection rationale for each zone is to help visitors move naturally from the experience to books that match their interests. Accordingly, the setup is designed so that participation in the experience leads to interest in reading.
This popup presents Hangeul in everyday products, introducing them in the form of 'Hangeul notebooks,' 'Hangeul keycaps,' and 'eco-bags.'
'Hangeul notebooks' are products designed to let people enjoy Hangeul forms and sentences in everyday life, and they are made up of 14 consonant types. Each notebook cover contains the principles behind the creation of consonants recorded in the Hunminjeongeum Haerye.
'Hangeul keycaps' are also made up of 14 consonant types, and visitors can choose the initial consonant they want. The selected keycap is then assembled directly into a transparent keyring body with three or four compartments. The 'eco-bag' was produced with a design featuring short sentences in Hangeul, and the colors are pink, red, yellow, and khaki.
Benefits for on-site visitors have also been prepared. From 11 a.m. to 2 p.m., customers who verify that they follow the official Youngpoong Bookstore Instagram account will receive Hangeul water while supplies last. In addition, downloading the Youngpoong Bookstore app gives customers KRW 1,000 off on-site purchases, and completing new member registration adds another KRW 1,000 discount, for a total discount benefit of up to KRW 2,000.
Jang Woo-jung, head of Youngpoong Bookstore's DX division, said Hangeul becomes today's language when it continues to be used as someone's name, word, or sentence. Based on that idea, Youngpoong Bookstore said it structured this popup by connecting Grafflex's works, Hangeul written directly by visitors, and books written in Hangeul by authors, with the aim of newly discovering the formative qualities and expressive possibilities of Hangeul and linking that experience to reading.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408032
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Source: TECHWORLD
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