HUAWEI Joins as Official Sponsor of “SM Run 26,” Offers On-Site Smartwatch and Earphone Experience Program

HUAWEI took part as an official sponsor of “SMTOWN RUN CLUB 26,” held on October 3 at Wangsan Marina in Yeongjongdo, Incheon. At the event, HUAWEI ran an on-site experience program using smart wearable and audio products, presenting participation-focused booths tailored to running conditions rather than a simple product display.

A HUAWEI brand booth was set up at the venue where participants could try out smartwatches and open-ear earphones. The booth consisted of three programs — the Free Rental Zone, the FreeClip 2 Challenge, and the Display Zone — and was operated alongside product displays.

Participants were given the chance to use smartwatches and open-ear earphones directly in a real running environment. HUAWEI ran a device rental program during the race and also operated a hands-on event where participants could check the wearing condition of the products. Each area was operated with the goal of allowing participants to try on the products, check their functions, and use them while running.

At the Free Rental Zone, participants chose the product they wanted, received guidance on its key features from professional staff, and were then able to join the actual race right away. Rental products included the flagship smartwatch HUAWEI WATCH GT 6, the WATCH FIT 4 series, and the open-ear earphone HUAWEI FreeClip 2. Rather than stopping at an explanation, HUAWEI structured the program so participants could use the products directly during the actual run.

Participants who chose a smartwatch used real-time data tracking during the run. Those who rented FreeClip 2 listened to music while completing the course and were able to check the fit and usage style in an actual exercise setting.

Thanks to this hands-on format, all of the inventory prepared for the Free Rental Zone was fully rented out about 1 hour after operations began.

After the race, the “FreeClip 2 Challenge” was held. The challenge was designed to test ear stability by having participants move around for a set amount of time while wearing the open-ear earphones. Participants who completed the challenge received FreeClip 2 prizes.

A Display Zone was also operated at the venue, with WATCH GT 6, the WATCH FIT 4 series, the HUAWEI Band 11 series smart band, and FreeClip 2 on display. Participants could check each product’s design and detailed features, and they could also try them on. In the Challenge Zone and the Display Zone, participants could confirm the wearing condition and product-specific functions.

Through the event, HUAWEI operated product rental and experience programs linked to running and also created time for direct interaction with participants. The Free Rental Zone was run so that products could be used during actual exercise.

A HUAWEI Korea official said the significance of SM Run 26 was great because participants were able to wear HUAWEI smart wearables directly and experience them in a real running environment. The official added that HUAWEI plans to continue expanding opportunities for consumers to experience its products firsthand across a range of lifestyle areas, including sports and outdoor activities as well as everyday life.

Source: TECHWORLD · Kim Kyung-joo
Original: https://www.epnc.co.kr/news/articleView.html?idxno=408007

References

• https://www.epnc.co.kr/news/articleView.html?idxno=408007