Deal Volume Jumps 141% at Carrot’s First “Carrot Day”
TECHWORLD ·
✦ AI Summary
Carrot held its first “Carrot Day” on the 10th for users nationwide, subsidizing delivery fees for up to five “direct purchase” items per person, including those to Jeju and remote island areas.
Within an hour of the event’s start, transaction volume surpassed a typical day’s level. The number of secondhand transactions rose 141% from a typical Saturday, while the number of buyers increased 72% and the number of sellers rose 85%.
Transactions took place in 6,090 of 6,545 neighborhoods, accounting for 93%, and the longest-distance transaction occurred between Hallim-eup in Jeju City, Jeju, and Ganseong-eup in Goseong County, Gangwon, at about 581 km.
Carrot held its first “Carrot Day,” a secondhand trading event for users nationwide, on the 10th. During the event, it subsidized delivery fees for up to five purchases per person of “direct purchase” items, including those to Jeju and remote island areas.
According to Carrot, transaction volume surpassed a typical day’s level within an hour of the event’s start. The number of secondhand transactions during the event rose 141% from a typical Saturday.
User metrics also increased. The number of buyers on the day rose 72% from a typical Saturday, while the number of sellers rose 85%. “Direct purchase,” which uses delivery, increased, and in-person transactions, in which users meet face to face, also rose.
Transactions took place in most regions across the country. Of the 6,545 neighborhoods Carrot categorizes, buying or selling took place in 6,090 neighborhoods, meaning 93% of neighborhoods saw transactions.
The total distance between buyers and sellers connected through same-day transactions was tallied at about 56.91 million km. The longest-distance transaction took place between a buyer in Hallim-eup, Jeju City, Jeju, and a seller in Ganseong-eup, Goseong County, Gangwon, with the distance between the two areas measured at about 581 km.
By region, Seocho-dong in Seocho-gu, Seoul, recorded the highest number of purchases. Other top purchasing areas included Songdo-dong in Yeonsu-gu, Incheon; Yeoksam-dong in Gangnam-gu, Seoul; Cheongdam-dong in Gangnam-gu, Seoul; and Mulgeum-eup in Yangsan, South Gyeongsang. Songdo-dong in Yeonsu-gu, Incheon, recorded the highest number of sales. Other top sales areas were Yeoksam-dong in Gangnam-gu, Seoul; Seocho-dong in Seocho-gu, Seoul; Okjeong-dong in Yangju, Gyeonggi; and Byeollae-dong in Namyangju.
In product analysis, the top category by transaction share was baby and children’s goods. It was followed by women’s clothing, hobbies, games and albums, men’s fashion and accessories, and sports and leisure. The top subcategory by transaction volume was figures and dolls.
Collectible goods were the fastest-moving item category. Half of the collectible goods registered that day were traded within 14 minutes. Trading cards had a median transaction time of 21 minutes, and canned food also had a median transaction time of 21 minutes. Ready-to-eat rice had a median transaction time of 24 minutes, and books were tallied at 26 minutes.
Finally, Carrot said many users took part in Carrot Day, which it introduced for the first time this year. It added that it will continue developing Carrot Day into an event where users can experience the fun and value of secondhand trading.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407983
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Source: TECHWORLD
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