Cable TV Pledges to Put the 'Media Basic Society' Into Practice ... Sends Open Letter to the President
IT DAILY ·
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The Korea Cable TV & Broadcasting Association released an open letter to the president and outlined the cable TV industry's role in putting the 'media basic society' into practice.
At a briefing on the 8th, the association presented three key action items: guaranteeing local residents' right to know through local channels, expanding universal media access rights, and closing the AI gap for older adults and local residents.
It also announced plans to operate local channels, promote the integration of 8VSB services under the name 'TV for Everyone,' and run 'Our Neighborhood AI Class.'
The Korea Cable TV & Broadcasting Association issued an open letter to the president pledging to put Cable TV's 'media basic society' commitment into practice and laid out the cable TV industry's role in realizing such a society. The association outlined Cable TV's public role within the framework of a 'media basic society' and released it in a briefing and the open letter. Hwang Hee-man, chairman of the Korea Cable TV & Broadcasting Association, delivered the announcement.
The Korea Cable TV & Broadcasting Association held a briefing on the 8th under the theme of 'Cable TV's Action Agenda for a Media Basic Society' and disclosed the relevant details at the event. The association said Cable TV has provided region-based broadcasting services for more than the past 30 years. Photo by Seong Won-young.
The association proposed three key action items: guaranteeing local residents' right to know through local channels, expanding universal media access rights, and closing the AI gap for older adults and local residents. It also said that through these action items, Cable TV must continue its role in a changing media environment based on the continuity of region-based services.
The association stressed that even as the media environment shifts toward OTT, mobile and AI, Cable TV's role in connecting local communities and vulnerable groups must continue. It also included in the open letter to the president a request for the government to jointly deliberate on Cable TV's sustainability. The association linked its functions connecting regions and vulnerable groups in a changed media environment to both its action agenda and its request to the government.
Hwang Hee-man, chairman of the Korea Cable TV & Broadcasting Association, said the Broadcasting and Media Communications Commission set 'a media basic society with the people' as its first vision, adding that the direction is to ensure everyone can enjoy media regardless of disability, age or region. He said the agenda also includes ensuring that digitally vulnerable groups are not left out of the benefits of the AI era, and explained that this direction overlaps with issues Cable TV has been struggling with.
Accordingly, Lee Han-oh, chairman of the Korea Cable TV & Broadcasting Association's SO Council, presented Cable TV's action items as guaranteeing the right to know locally, universal media access rights, and closing the gap between regions and generations in the AI era. As concrete measures for this, he proposed operating local channels and promoting integration of the 8VSB service.
Cable TV's local channels plan to continue covering and recording local news, daily information, local culture and local issues. They also plan to report on areas closely tied to residents, including disasters, safety, the local economy, small businesses, local elections and local councils.
In addition, the 8VSB service will be promoted as an integrated service under the name 'TV for Everyone.' 8VSB is a high-definition broadcasting technology that does not require a separate set-top box, and Cable TV plans to provide an inexpensive and easy broadcasting service based on 8VSB, thereby supporting media access for older adults and technologically vulnerable groups.
The association plans to operate 'Our Neighborhood AI Class' for older adults and technologically vulnerable groups in cooperation with local welfare centers, senior academies and community centers. The goal is to help residents who find AI difficult use AI safely and usefully in daily life.
The association also plans to pursue an AI joint planning program using local channels alongside resident education. On the day, it released an open letter addressed to President Lee Jae-myung and said it hoped the government would consider Cable TV's sustainability together with it in order to continue guaranteeing local residents' right to know and universal media access rights.
Source: IT DAILY · Seong Won-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=242094
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Source: IT DAILY
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