Google, Unity Team Up on AI Gaming Platform for Next-Gen Interactive Entertainment
TECHWORLD ·
✦ AI Summary
Google and Unity announced a strategic partnership around a new integrated gaming platform for next-generation interactive entertainment.
The two companies are preparing a new platform that combines Google’s AI technology and Unity’s game development expertise to change the game creation and playing experience, with the platform set to be unveiled later this year.
The platform will include Playground, Unity Spark, Google Play Games profile login, leaderboards, multiplayer matchmaking, and community features.
Google and Unity announced a strategic partnership around a new integrated gaming platform for next-generation interactive entertainment. The two companies are preparing a new platform together that will change game creation and the playing experience, with the platform set to be unveiled later this year.
Unity said the goal of the partnership is to combine Google’s AI capabilities, the influence of Google services used by more than 1 billion people, and Unity’s game development expertise. Through this, the companies aim to support game creation for several million new creators and deliver new experiences to players worldwide.
The two companies said they share the view that AI can broaden opportunities for anyone with ideas to create games. Based on that shared understanding, they will push ahead with efforts to jointly build the future game development environment.
The partnership includes combining Google’s AI research capabilities with Unity engine technology. The platform will include easy-to-use creation tools, AI designed for interactive play, and community-focused features.
Google and Unity are pushing ahead with a collaboration plan to support everyone in expressing their creativity. A key element of the partnership is Google’s new experimental platform, Playground.
Google will provide Playground1 starting on the 7th local time. Playground1 is for users 18 and older, and it allows them to create and customize playable games using only natural-language prompts, without coding.
The two companies plan to unveil an expanded creative experience through Unity Spark at the end of this year. Unity Spark is designed for the next generation of creators.
Playground combined with Unity Spark maintains a highly accessible interface. At the same time, it supports expert-level game mechanics, high-quality 3D capabilities, and the flexibility of the Unity runtime.
This creates a comprehensive ecosystem in which creators can grow from using simple text prompts as a starting point to building immersive, polished Unity-based experiences.
Google plans to support creators’ global expansion opportunities based on its consumer ecosystem. It also plans to promote outstanding Playground creations across its network and to promote next-generation creators.
Google plans to help Playground and next-generation creators make use of Unity Spark’s advanced tools. The partnership targets Playground and Unity Spark creators. It is expected to provide them with unprecedented opportunities to enter the market.
Under the partnership, the new platform will be closely integrated with Google’s community-based infrastructure. Users will be able to sign in with a Google Play Games profile.
The platform will make leaderboards available from day one. Multiplayer matchmaking and community features will also be available from day one.
Interactive social elements will be included in the unveiled Playground creations. These social elements are designed to encourage players to share new games and to engage with likes.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407937
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Source: TECHWORLD
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