Hankom Pushes U.S. Commercialization of 'Nomadian' With AWS

Hankom announced on the 8th that it will pursue joint commercialization with AWS for the U.S. launch of its AI workforce platform, Nomadian. As a means of joint commercialization, the two companies will run 'Hankom × AWS CoLab' for 10 weeks.

'Hankom × AWS CoLab' is AWS's program that supports the development of new products and business models. The program uses the 'Working Backwards' approach, which first defines the customer use case and then reverse-engineers the needed features and market strategy. A kickoff meeting was held on the 21st of last month, attended by Hankom CEO Kim Yeon-soo, CTO Jeong Ji-hwan, and officials from AWS's technology, business development, and sales organizations.

The collaboration will proceed along two axes: product and market. On the product side, Hankom will work with AWS technical staff to enhance Nomadian and build an initial product that runs in the AWS environment.

On the market side, the companies will verify customer demand, willingness to pay, pricing policy, and revenue structure. The scope of 'Hankom × AWS CoLab' includes product enhancement, pricing policy, market entry strategy, launch, and marketing.

Nomadian is an AI workforce platform that lets users assemble a team by selecting AI agents for the tasks they need, and its main target is solo founders. The platform is structured by placing role-based AI agents, such as data analysts and content marketers, in a 3D work space, and users can assign tasks to each AI agent. It also works by receiving natural-language instructions from users, breaking tasks down, and distributing them to each AI agent.

Hankom will use its document technology in Nomadian to provide document-writing features. The scope of document writing includes reports, proposals, and presentation materials.

Hankom plans to unveil Nomadian's beta service in the U.S. at the end of December. It then plans to commercialize the service as a subscription offering in 2027.

To that end, Hankom is pursuing registration on AWS Marketplace as a prior task. The purpose of registering on AWS Marketplace is to establish a sales channel for U.S. customers to buy and distribute Nomadian. Hankom is also pursuing participation in 'AWS ISV Accelerate Program,' AWS's co-sell program for partners. The purpose of joining the program is to expand touchpoints with overseas customers, including in the U.S., and to review the security and governance requirements that enterprise customers demand in the AWS environment.

Hankom's main target markets are solo business owners and small businesses in the U.S. According to the U.S. Census Bureau, there were 31.99 million nonemployer businesses in 2024. In a Goldman Sachs survey earlier this year of 1,256 small businesses, 76% said they use AI. However, the share that said AI was fully integrated into core work was 14%.

Hankom is targeting demand by going beyond the stage of using individual AI tools. Its differentiation plan is to assign actual work to multiple agents. As AI adoption is high but full integration into core work remains low, Hankom is moving to target the U.S. solo-business and small-business markets with this approach.

Kim Yeon-soo, Hankom's CEO, said the company is working with AWS on product design and market entry. Kim said Hankom plans to establish Nomadian in the U.S. market and use it as a springboard for global business expansion. He also said the company will push to expand the workforce market in which AI agents share tasks.

Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407942

References

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