Baemin Pushes Nationwide Rollout of Electric Scooter Delivery
IT DAILY ·
✦ AI Summary
Baedal Minjok is running pilot projects for electric scooters in Gwangmyeong and Seoul and plans to gradually expand the usage model based on them nationwide.
The pilot projects combine vehicle support with battery-swapping infrastructure, and a pilot project for LED delivery box advertising is also being operated in Seoul.
Woowa Brothers announced on the 8th that its "platform-based green delivery ecosystem creation" project had been selected as a K-GX signature project.
Baedal Minjok, operated by Woowa Brothers, is running a pilot project for electric scooters in Gwangmyeong and Seoul and plans to gradually expand the usage model based on that pilot nationwide. The initiative includes a combination of vehicle support and battery-swapping infrastructure.
Baedal Minjok is also considering ways to develop a pilot project for LED delivery box advertising into a follow-up public-private partnership model. Together with the electric scooter pilot, it aims to bundle related elements into a cooperative project.
Woowa Brothers announced on the 8th that its "platform-based green delivery ecosystem creation" project had been selected as a K-GX signature project. Signature projects are intended as practical examples linking national tasks with companies' green transition efforts.
The government announced its K-GX strategy on the 7th. The strategy is a 2026-2035 plan to pursue carbon neutrality and economic growth at the same time, and its key sectors include electrification of mobility, including scooters.
Baemin was selected in June 2024 for the Ministry of Land, Infrastructure and Transport's smart city development project, and since March this year it has been running a pilot project for delivery-use electric scooters in Gwangmyeong, Gyeonggi Province. The pilot included building battery-swapping stations, free rental of electric scooters, and incentives paid for each delivery completed by an electric scooter.
The battery-swapping method involves replacing a depleted battery with a fully charged one and then continuing operation. The Gwangmyeong project combines support for vehicle usage costs with battery-swapping infrastructure, with the aim of encouraging riders to use electric scooters.
In Seoul, a pilot project for advertising with LED delivery boxes mounted on electric scooters is being operated on the condition that it receives approval under the Ministry of Land, Infrastructure and Transport's regulatory sandbox. The pilot area covers Gangnam, Seocho, Songpa and Gangdong districts, and the scale is about 80 vehicles.
Woowa Youths, which is in charge of Baemin's logistics services, announced its plans at the time the pilot special case was approved in November 2025. Woowa Youths said it planned to verify the safety, visibility and advertising effectiveness of the LED delivery boxes and to run messages from local public institutions and advertisements for small business owners. It also proposed providing advertising commissions, saying the goal was to create an additional source of income for riders.
Yoon Seok-jun, head of the Brand Communication Strategy Division at Woowa Brothers, said the company would continue working with the government to help build a foundation for riders to use eco-friendly transportation and ensure the results lead to changes customers can feel in everyday life.
In line with this direction, Baemin signed a memorandum of understanding in February this year at the Baemin Riders School in Hanam, Gyeonggi Province, with the Ministry of Climate, Energy and Environment, delivery platforms, agencies and related associations and organizations to promote the adoption of electric scooters for delivery, and the Baemin Riders School is also providing electric scooter training.
Source: IT DAILY · Kim Byeong-ju
Original: https://www.itdaily.kr/news/articleView.html?idxno=242081
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Source: IT DAILY
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