NIPA Supports Korean SaaS Firms' Entry Into Japan, Pursues Pilots in Fukuoka and Tokyo
TECHWORLD ·
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The National IT Industry Promotion Agency (NIPA) announced the push for Level 3 of the "2026 Global SaaS Marketplace Support Project" together with the Ministry of Science and ICT.
The program supports small and midsize Korean SaaS companies entering the Japanese market, and participating companies were selected based on technical capability and marketability.
The 3-month program will carry out local demand partner identification, technology verification through PoC and linkage to contract signing in Fukuoka and Tokyo from September to November.
The National IT Industry Promotion Agency (NIPA) said it has announced the push for Level 3 of the "2026 Global SaaS Marketplace Support Project" together with the Ministry of Science and ICT. The program is designed to support Korean software-as-a-service (SaaS) companies as they enter the Japanese market.
The program targets small and midsize Korean SaaS companies. NIPA recruited companies seeking to enter Japan in August and completed the selection of participating firms based on technical capability, marketability and other criteria.
The program will run for 3 months from September to November. Its bases are Fukuoka and Tokyo, and support will cover identifying local demand partners, technology verification through PoC and linkage to contract signing.
NIPA is currently identifying potential partners for collaboration among Japanese local governments, venture capital firms, research institutions, demand-side companies and resellers.
The project will proceed through 5 stages: selecting participating companies, identifying local demand partners, pre-connection, business consultation and follow-up negotiations. In the pre-stage, it is designed to compare the solutions of Korean companies with the requirements of Japanese demand partners, coordinate pilot tasks and cooperation conditions in advance, and then connect them to local consultations.
Business consultations and networking events will be held in early October in Fukuoka and later this month in Tokyo. One-on-one consultations will be conducted with companies and institutions that have been pre-matched locally, and visits to institutions and companies are also expected to help flesh out investment attraction and pilot cooperation plans.
After the consultations, support will be provided to help refine proposals and technical materials to fit the needs of Japanese companies. Follow-up negotiations will support pilots, MOUs and contract signing, aiming not to end with one-off consultations but to combine local matching and follow-up support into actual businessization.
NIPA plans to use the cooperation base established in Fukuoka and Tokyo to confirm the applicability of domestic SaaS technologies in the Japanese market and secure initial pilot cases. Based on this, it also plans to support expansion of the business scope to other regions in Japan.
An official in charge of NIPA's project said it plans to support verification of applicability in the Japanese market based on advance demand analysis and tailored matching, and to help secure early pilot opportunities on that basis. The official added that follow-up support will continue with the goal of linking local pilots to business expansion across Japan.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407932
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Source: TECHWORLD
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