Hancom Pushes U.S. Launch of AI Workforce ‘Nomadian’ in Partnership With AWS

Hancom announced on the 8th that it is preparing to launch its AI workforce platform, 'Nomadian,' in the U.S. market in cooperation with Amazon Web Services (AWS). To that end, the two sides will run a 10-week joint build program called 'Hancom × AWS CoLab.'

The scope of 'Hancom × AWS CoLab' covers the entire process from product design and market strategy to launch and marketing. The collaboration is divided into two parallel tracks: a product track and a market track. In the product track, the company aims to enhance the product with support from AWS technical staff and complete an initial version that runs in the AWS environment. In the market track, the two sides will validate market size, customer willingness to pay, pricing policy, and revenue structure.

In this collaboration, Hancom will lead product vision and decision-making. The overall process will move forward in a way that seeks to achieve product completion and market validation at the same time.

Ahead of that, the two sides held a kickoff meeting on the 21st of last month to mark the start of the CoLab program. The meeting was attended by CEO Kim Yun-su, Chief Technology Officer (CTO) Jeong Ji-hwan, Hancom executives, and members of AWS's technology, business development, and sales organizations.

Nomadian is an AI workforce platform that builds a team by hiring AI agents as if they were employees. The intended target is solo founders. Users select agents by function, such as data analysts and content marketers, and operate their business by placing AI employees in a 3D work space. When a single natural-language command is entered, the system breaks the work into tasks and assigns them to AI employees. The AI employees are based on Hancom's 36 years of proprietary document technology and generate reports, proposals, and presentation materials.

Nomadian is scheduled to unveil a U.S. beta service at the end of December. It then plans to commercialize the service as a subscription offering in 2027.

Hancom said it plans to jointly develop marketing and commercialization strategies with AWS for the U.S. market. The company said the key challenge for emerging software in overseas markets is securing initial customers, adding that companies without local brand recognition need time and money to establish customer touchpoints. Hancom expects the collaboration to reduce customer acquisition costs in the process of entering new markets.

Hancom plans to expand Nomadian's distribution channels to the AWS Marketplace. As a result, it will secure a sales channel through which AWS customers can access Nomadian. Hancom is also pursuing participation in the 'AWS ISV Accelerate Program' as an AWS partner.

Through this, Hancom plans to accelerate global co-selling, including in the U.S. Nomadian is a product built in the AWS environment and can be used to check regulatory and governance requirements. It can also be used to respond to enterprise customers who prioritize security and stability.

Hancom is also drawing up a plan to link its domestic AI business results with the U.S. subscription market. On a separate basis, sales in the first half of this year came to KRW 98.6 billion, operating profit to KRW 31 billion, and the operating margin to 31.5%. AI revenue during the same period was KRW 13.47 billion.

Kim Yun-su, CEO of Hancom, said the company will work with AWS from product design to market entry to lay the groundwork for Nomadian's establishment in the U.S. market and the expansion of its global business. He added that Hancom will push ahead with opening up the AI workforce market so that anyone can become an agent owner in an era where results are achieved together with AI employees.

Source: IT DAILY · Yang Seung-gap
Original: https://www.itdaily.kr/news/articleView.html?idxno=242077

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