Crunchyroll Officially Launches in Korea, Strengthens Localization and Unveils 20+ New Titles
TECHWORLD ·
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Crunchyroll has officially launched its service in Korea.
It has established Korean subtitles and a local user environment, and plans to unveil more than 20 new titles for the fall season.
There are two domestic subscription plans: 'Fan' at KRW 9,900 per month and 'Mega Fan' at KRW 10,900 per month, and the Korea Media Rating Board has designated Crunchyroll as a self-rating business operator.
Crunchyroll has officially launched its service in Korea. By offering Korean subtitles and a local user environment, Crunchyroll announced its official entry into the Korean market. It also said it plans to establish a service foundation for Korean fans and unveil more than 20 new titles for the fall season.
Crunchyroll is an anime OTT platform built around a specialized anime library. Its business areas span anime streaming, games, music, and events. Crunchyroll has led global anime fandom culture.
With this service launch as a springboard, Crunchyroll plans to continue strengthening platform features. It also said it will expand its content lineup and localization. Crunchyroll stressed that after launch, it will push ahead with feature upgrades and the expansion of localization and the lineup.
Crunchyroll presented expanding Korean fans' access to global anime and their points of contact with it as its goal. To that end, it said it plans to roll out a large slate of new fall-season titles alongside its Korean service.
There are two domestic subscription plans. 'Fan' costs KRW 9,900 per month, while 'Mega Fan' costs KRW 10,900 per month. Mega Fan benefits include offline viewing, simultaneous streaming on up to 4 devices, and access to more than 100 games.
The Korea Media Rating Board has designated Crunchyroll as a self-rating business operator. Accordingly, Crunchyroll can self-rate the content it offers on its platform in accordance with Korea Media Rating Board standards.
Based on this, Crunchyroll expects to provide a more stable and reliable service experience for Korean fans. Works offered by Crunchyroll include "One-Punch Man," "Tower of God," "Fire Force," "True Beauty," "Chainsaw Man – The Movie: Reze Arc," and "Demon Slayer: Kimetsu no Yaiba the Movie: Infinity Castle Arc Chapter 1."
Crunchyroll said it plans to expand fan touchpoints through offline events, special screenings, and games in addition to titles offered online. Through this, it plans to provide Korean fans with a wider range of anime experiences.
As part of these efforts, Crunchyroll plans to hold the "Crunchyroll Pop-Up Festival" in Seoul in late October.
In line with its policy of providing opportunities to draw fans, Crunchyroll plans to run programs such as special anime screenings, concerts, and pop-up spaces for merchandise and game experiences so that Korean fans can gather in one place. Akshat Sahu, Crunchyroll's head of Asia, MENA, and North Africa, said he was delighted by Crunchyroll's official launch in Korea and by the chance to offer a broad anime experience, citing the high level of passion and engagement among Korean fans as the reason.
Akshat Sahu said this launch marks an important first step for Crunchyroll in Korea, and said the company plans to continue expanding its content library, increasing simulcast titles, and investing continuously in service localization and experiential events. He said the purpose of these investments is to bring anime closer to fans, noted that there are many additional announcements planned for Korean anime fans, and added that he looks forward to growing together with them.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407911
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Source: TECHWORLD
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