AMD Says Gaming Is Pushing Hardware Performance to Its Limits

AMD outlined its business direction, identifying gaming and AI as the twin drivers of demand for high-performance computing. AMD CEO Lisa Su attended and spoke at the 'AMD Gamer Day' held in Seoul, where she said AI requires top-tier computing performance. She also described gaming as a core area of high-performance computing and said AMD plans to support demand for high-performance computing in the combined areas of AI, gaming, and quantum for both consumers and enterprises.

Based on that direction, AMD also laid out a policy of long-term support for socket platforms. It also said it plans to expand the use of machine learning technology to APUs and handheld devices.

Lisa Su said gaming is the consumer application that most strongly pushes the limits of hardware performance. She also noted that the first use of the Zen architecture was for gamers, and that X3D processors were also developed for gaming purposes.

She also said there are many overlapping use cases between gaming and AI. Based on that view, AMD proposed combining Ryzen and AI in its new products. The photo was taken by reporter Kwon Young-seok.

As rising component prices have increased the burden on users, AMD proposed platform continuity as a way to ease that burden. CEO Lisa Su said she sees component prices as somewhat higher than AMD had expected and stated that the company will continue providing technical support.

In this regard, Jack Huynh, AMD senior vice president, referred to the expansion of the AM4 platform. He said the AM4 expansion makes upgrades easier by allowing users to use existing boards and memory.

Jack Huynh, AMD senior vice president, also announced long-term support for AM5. He said AM5's long-term support would allow generation changes by replacing only the processor, and that AMD would also provide a broad product lineup ranging from entry-level to high-end. Photos of AMD CEO Lisa Su and Jack Huynh were also published, with the photo credit listed as reporter Kwon Young-seok.

Separately, AMD unveiled its AI roadmap. Senior Vice President Jack Huynh said AMD plans to expand the use of machine learning technologies such as FSR-based upscaling and frame generation from discrete graphics to APUs, and further to handheld devices in the second half of this year.

As AI affects the productivity of content development, expectations are rising that it could significantly shorten game development cycles. While developing an AAA game previously took about 10 years, the use of AI is expected to reduce AAA game development to 3 to 4 years, and this is also expected to broaden the game-making environment for startups and student developers.

AI's role was defined not as replacing artists' creativity, but as a tool to expand it. AMD reaffirmed its existing policy of supporting all form factors, including PC, console, and handheld devices, and Jack Huynh emphasized the company's sense of responsibility, saying AMD powers billions of gaming devices. He also expressed willingness to collaborate with developers, citing Pearl Abyss's domestic release of 'Crimson Desert' as an example.

Source: IT DAILY · Kwon Young-seok
Original: https://www.itdaily.kr/news/articleView.html?idxno=242063

References

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