Salesforce, Inspire Lead MICE Industry Innovation…Build Next-Gen AI-Powered B2B Sales Model
TECHWORLD ·
✦ AI Summary
Salesforce and Inspire Entertainment Resort announced a strategic partnership to drive AI transformation and digital innovation in the MICE business segment.
The two companies will gradually pursue the integration of sales data and the establishment of an AI-based decision-making system, with the goal of a next-generation B2B sales model for the hospitality and MICE industries.
Inspire plans to deploy Sales Cloud across its MICE B2B sales organization and integrate Delphi's event and revenue data with Salesforce's customer and sales data to manage the full sales process in an integrated way.
Salesforce announced a strategic partnership with Inspire Entertainment Resort. The collaboration aims to drive AI transformation (AX) and digital innovation in the MICE business segment.
The two companies plan to work together in stages. The scope of the partnership includes integrating sales data and establishing an AI-based decision-making system. Their goal is to build a next-generation B2B sales model for the hospitality and MICE industries.
Salesforce said the partnership will focus on turning experience and information accumulated in sales operations into corporate data assets. It added that the effort will link those data assets to actual sales strategies and connect them to performance creation.
To that end, Inspire plans to deploy Sales Cloud across its entire MICE B2B sales organization. The purpose of the deployment is to establish a data-driven sales management system.
Salesforce said Inspire had previously accumulated event booking and revenue data through Amadeus's sales and banquet management solution, Delphi. Inspire chose to partner with Salesforce to make more active use of this data for sales forecasting and strategy development. Salesforce also said the partnership is intended to establish an integrated sales system that connects data input, analysis, decision-making, and on-site use.
Salesforce said Inspire chose the company because of its ability to support complex B2B sales processes, its scalability in responding to market changes, and its innovation potential as it looks ahead to AI agent-based sales.
Inspire plans to link Delphi's event and revenue data with Salesforce's customer, opportunity, and sales activity data. Based on that, it intends to manage the entire sales process in an integrated way, from customer inquiry to final order win.
Based on the data it has already accumulated, the two companies plan to gradually advance the system into an "agentic sales" environment that provides AI sales insights and uncovers new business opportunities.
Lim Wan-woo, MICE Sales Director at Inspire, said that human experience and customer relationships are key elements of hospitality and MICE sales, and that people-centered sales resources need to be turned into organizational data assets. He added that now is the time to combine data assets and AI to secure new competitiveness, and said the collaboration will help establish a data-driven, predictable sales system and develop it into a next-generation B2B sales model by supporting AI in identifying new business opportunities and sales decision-making. He also expressed his commitment to leading digital sales innovation in the hospitality industry.
Park Se-jin, CEO of Salesforce Korea, said that in the AI era, the source of corporate competitiveness lies in connecting on-site experience with data, and that the ability to turn connected experience and data into new growth opportunities is important. He also described the partnership with Inspire as an innovative model that combines data and AI with customer relationship-centered MICE sales, and as a leading example of this collaboration. He added that Salesforce will actively support the shift to an agentic enterprise across Korean industries and pursue the creation of business value through collaboration between people and AI agents.
Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407866
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Source: TECHWORLD
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