FLEXG Live Drives Payment Volume Up 85% One Month After Launch
TECHWORLD ·
✦ AI Summary
WithSoft launched its live commerce feature "FLEXG Live" on its mall solution FLEXG last August.
"FLEXG Live" is designed to let sellers run live broadcasts and sell products directly from their own online stores without a separate external platform, and the entire process from watching the broadcast to checking products and making a purchase takes place within the seller's own store.
Total payment volume for FLEXG Live in September was KRW 453.32 million, up about 85% from the previous month, and the payment conversion rate among purchase opportunities reopened through Second Chance stood at 18%.
WithSoft is an e-commerce solutions specialist. WithSoft launched "FLEXG Live," its live commerce feature, on its mall solution FLEXG last August.
"FLEXG Live" is designed to let sellers run live broadcasts and sell products directly from their own online stores without relying on an external platform. A key feature is that the entire process, from watching the broadcast and checking products to making a purchase, takes place within the seller's own store.
Unlike existing live commerce services, customers do not need to move to a separate external platform, and broadcasts can be run based on the products and customer base of the existing online store. WithSoft said the result reflects increased transactions on its own mall as live commerce use expanded.
Transaction volume has expanded since launch. Total payment volume for FLEXG Live in September was KRW 453.32 million, up about 85% from the previous month. Monthly payment volume surpassed KRW 450 million starting the month after the service launched.
To respond to unpaid orders generated during live broadcasts, WithSoft offers a "Second Chance" feature. "Second Chance" works by re-offering inventory left unpaid after an order to other customers who want to buy the item, and the payment conversion rate among purchase opportunities reopened through Second Chance in September stood at 18%.
Since launch, WithSoft has been incorporating sellers' usage experiences and feedback into monthly updates and continues to improve the feature. The company plans to keep refining the functions needed in real-world sales processes and increase the usefulness of FLEXG Live.
Source: TECHWORLD · Kim Kyung-joo
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407873
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Source: TECHWORLD
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