SKT Revives Korean With AI, Launches ‘2026 Malmoi’ Campaign
IT DAILY ·
✦ AI Summary
SK Telecom announced on the 7th that it will launch the ‘2026 Malmoi’ campaign to mark Hangeul Day.
The campaign commemorates the 100th anniversary of Hangeul Day’s designation, with the National Institute of Korean Language and the National Hangeul Museum participating as partner organizations.
The booklet ‘2026 Malmoi’ includes 100 pure Korean words selected by the AI foundation model ‘A.X K2’ and will be distributed on the 8th.
SK Telecom announced on the 7th that it will launch the ‘2026 Malmoi’ campaign to mark Hangeul Day. The campaign is also being held to commemorate the 100th anniversary of Hangeul Day’s designation, with the National Institute of Korean Language and the National Hangeul Museum participating as partner organizations.
SK Telecom will pursue ‘2026 Malmoi’ together with the National Institute of Korean Language and the National Hangeul Museum, using Hangeul Day and the 100th anniversary of its designation as the occasion. The campaign aims to restore records left by ancestors with AI, and it reflects the intent to bring back into daily life today the Korean-language records once passed down in writing and speech.
For this, SK Telecom used the full scanned version of ‘Malmoi’ and the native-Korean words in the National Institute of Korean Language’s Standard Korean Dictionary and Urimalsaem as analysis materials. The manuscript of ‘Malmoi’ was written by Dr. Jushigyeong and his disciples, while Urimalsaem is a public-participation Korean knowledge dictionary. The analysis was carried out by the company’s own AI foundation model, ‘A.X K2.’
The booklet ‘2026 Malmoi’ contains 100 pure Korean words selected by the AI foundation model ‘A.X K2.’ The released photo shows the model introducing the booklet ‘2026 Malmoi.’
This distribution package consists of the font ‘Malmoiche’ and the ‘100 Beautiful Pure Korean Words Collected by AI’ selected after review by the National Institute of Korean Language, and it will be distributed on the 8th. The National Hangeul Museum declared this year the ‘Year of Hangeul Donations.’
A.X K2 selected 100 words using the Standard Korean Dictionary and Urimalsaem as the source materials. The selection criteria were words whose definitions include lyrical or positive imagery, words that would not feel out of place in current use, and words that could be used in titles, names, or subtitles.
Examples of the 100 selected words include ‘yulseul,’ ‘sumnun,’ ‘putnal,’ and ‘bol-umok.’ ‘Yulseul’ means the ripples that sparkle in sunlight or moonlight; ‘sumnun’ means clean snow as it fell and piled up; ‘putnal’ means knowing one another well enough to be familiar with each other’s face; and ‘bol-umok’ refers to a dimple, a small hollow in the cheek.
SKT will produce this as a booklet and donate it to the National Hangeul Museum. Customers can join the campaign through SKT’s official SNS by participating in the “Today’s Korean Words, Gather Together” format, and SKT will also release Reels and card news on regional dialects and generation-specific neologisms. Prizes for customers who take part in the event drawing are a special edition of ‘2026 Malmoi’ and ‘2026 Malmoiche’ keycaps.
Photo credit: SK Telecom.
Source: IT DAILY · Seong Won-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=242042
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Source: IT DAILY
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