AI Revives Mallmoi, Expands It Into a Typeface and a Book
AI TIMES ·
✦ AI Summary
According to AI TIMES, SK Telecom, together with the National Institute of the Korean Language and the National Hangeul Museum, launched the…
According to AI TIMES, SK Telecom, together with the National Institute of the Korean Language and the National Hangeul Museum, launched the campaign "2026 Mallmoi" on October 7 to mark the 100th anniversary of the enactment of Hangeul Day. The core of the campaign is using its proprietary model A.X K2 to analyze old dictionary manuscripts and Korean language materials, then unveil the typeface "Mallmoi-che" and 100 pure Korean words. The campaign focuses on bringing handwritten records of Korean back into everyday life today. The typeface was created based on the letter forms found in the manuscripts, and the selected words were chosen mainly for expressions that would not feel awkward even when used now. The compiled booklet will be donated to the museum, and the video will also introduce the process of connecting records preserved in both writing and sound. Users can also continue participating in the Mallmoi style by adding dialect words and neologisms through the official SNS.
Perspective
This effort is significant in that it positions AI not simply as a production tool, but as a medium for connecting old language records to present-day use. In particular, by tying together a typeface, a book, video, and participatory SNS in one flow, it stands out as an attempt to turn language assets that had remained in preservation into real user experiences. If cooperation between companies and public institutions takes root in this way, competition over the use of cultural heritage is likely to hinge increasingly on how widely it can be used.
This perspective is BizCrush's own commentary and is not part of the reporting by AI TIMES.
This article was produced with the help of an automated content generation algorithm.
Source: AI TIMES
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