Starbucks Dominates September Consumer Interest Among Coffee Chains

Data & Research announced on the 7th that it compared September consumer interest by analyzing information volume for 11 major coffee chains in South Korea across news, communities, blogs and other sources. The consumer-interest standard was information volume and posting count. The companies analyzed were 11 major coffee chains in South Korea last year, and the survey targets were selected at random.

The brands ranked by information volume were Starbucks, Mega MGC Coffee, Twosome Place, Ediya Coffee, Compose Coffee, Paik's Coffee, Hollys, The Venti, Eoouji Coffee, Pascucci and Mammoth Coffee. In this survey, Starbucks ranked first among coffee chains.

Starbucks recorded 107,945 posts, taking the No. 1 spot in online consumer interest among coffee chains in September. Twosome Place, Mega MGC Coffee and Ediya Coffee ranked second through fourth.

Online posts related to Starbucks were also included in the tally. A Naver blogger, Mang******, posted a tasting review of Starbucks' new Castella Sweet Potato Latte.

The blogger said the menu item tasted like a sweet sweet-potato castella cake. The blogger also said the bubble pearls gave it a chewy texture and a nutty flavor.

One Naver blogger said that after buying Starbucks' 'Maron Chaltteok' and tasting it, they were highly satisfied. The blogger also said they hoped similar products would continue to be released at Starbucks.

A Naver blogger, Do******, said they had been waiting for the release of the Japan Starbucks-Pokémon collaboration product. The Japan Starbucks-Pokémon collaboration began today. Do****** said yellow honey cream, chocolate sauce and red heart toppings were placed on top of the drink, and described it as more colorful than an ordinary latte.

Mega MGC Coffee ranked second with 20,027 posts.

A Naver blogger, Jjing****, said many new cafe menu items had been released for the fall season. Mega MGC Coffee launched House Milk Latte and caffeine-free Orzo Latte as new menu items. As a latte enthusiast, Jjing**** expressed interest in the new items and also gave the cup holder design a positive review. The blogger had expected House Milk Latte to be a rich latte, but after trying it found it smooth with a subtle sweetness and a flavor somewhat like coffee milk overall, giving it high marks.

A Naver blogger, Jack*******, said the coconut chip visual on top of Mega MGC Coffee's Coconut Coffee Smoothie stood out. The blogger added that the combination of bitter coffee and sweet coconut worked well, and cited the crunchy texture of the coconut chips as another highlight. The blogger recommended Mega MGC Coffee's Coconut Coffee Smoothie.

A Naver blogger, Young*********, said that the Twosome Place Haeundae Mipo branch was like a grand opening cafe similar to Seomyeon. The blogger also said visitors could enjoy a colorful ocean view at the Twosome Place Haeundae Mipo branch and mentioned the menu variety. The blogger also spoke positively about the taste and said it was a cafe they would like to visit again.

Twosome Place ranked third with 24,904 posts. Ediya Coffee followed with 14,476 posts, and Compose Coffee with 10,684 posts.

Paik's Coffee was tallied at 9,256 posts, The Venti at 6,079, and Hollys at 5,574. Eoouji Coffee followed with 3,206 posts, Pascucci with 2,781, and Mammoth Coffee with 1,930.

Data & Research said that after tallying the volume of September posts related to coffee chains and comparing it with the same period last year, the total number of coffee-chain posts in September was 213,862, down 73,760 from 287,622 in the same period last year.

Source: TECHWORLD · Lee Gwang-jae
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407854

References

• https://www.epnc.co.kr/news/articleView.html?idxno=407854