NHN Data Expands Instagram Account Protection Features for SocialBiz

As calls grow to strengthen personal information security and efforts to protect customer data on SNS continue, concerns are also mounting over the impact that the use of legitimate DM automation features may have on account operations. Against this backdrop, the need to protect SNS accounts is coming into sharper focus.

Amid this trend, NHN Data said on the 7th that it had expanded account protection features for 'SocialBiz.' The goal is to ensure stable customer operations.

'SocialBiz' is an Instagram DM (direct message) automation marketing solution developed by NHN Data in collaboration with Meta. NHN Data has recently been strengthening the service's account protection features in stages.

The strengthened measures include controlling DM sending volume, improving messaging policies, controlling automatic comment replies, and checking whether posts are restricted. These measures are intended to respond to a variety of situations that may arise during account operations.

The company views changes in Meta's operating policies as directly affecting the operation of DM automation services, and says a key task for such services goes beyond simply supporting automated sending to the swift analysis of and response to changes in Meta's policies. Accordingly, it has continued to monitor Meta's operating policies and improve services to match Meta's policies, while also refining its messaging policy.

In light of this trend, the company introduced a function that lets customers set limits on DM sending, taking into account that events and popular posts can trigger a large number of user reactions in a short period of time on customer accounts. It also supports distributed sending of comment replies and DMs based on the set hourly sending volume, helping ensure stable account operations.

The company also established a first-message policy, considering that if the first DM contains promotional content, message delivery may be restricted. Accordingly, it enabled the sending of a 'default message' that encourages users to request the information they need first, and newly added a 'insert user name' feature to the 'default message' so that personalized messages can be sent to each recipient.

When post reactions surge, identical reply patterns can be posted repeatedly, and such activity may be judged as abnormal. To address this, SocialBiz updated its pre-detection features and enabled automatic preventive measures for account protection.

The automatic preventive measure is the temporary suspension of automatic comment replies. However, scheduled DMs are still sent normally while replies are suspended, and automatic replies are restored after a certain period of time.

SocialBiz has also added a feature that allows users to check Instagram content-restricted posts and reels from the SocialBiz admin page. This has improved the ease of identifying the cause when replies or DMs are suddenly sent abnormally. NHN Data plans to respond to changes in Meta's Instagram operating policies and will prioritize supporting the long-term stable operation of customer accounts while further enhancing related features.

NHN Data CEO Lee Jin-soo said the company is committed to providing strong support for brands' and influencers' marketing and content production, and said customer account protection is a prerequisite for an environment in which they can focus on their core work, adding that the company will do its utmost to ensure the stable protection of customer accounts.

Source: TECHWORLD · Kim Hye-jin
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407853

References

• https://www.epnc.co.kr/news/articleView.html?idxno=407853