Hyundai Motor Group to Hold Exploratorium Interactive Science Exhibition
TECHWORLD ·
✦ AI Summary
Hyundai Motor Group will hold the 'Have Fun with Science' pop-up exhibition at Hyundai Motorstudio Seoul until Dec. 15, ahead of the opening of its interactive science museum inside GBC in 2032.
The exhibition is co-hosted by Hyundai Motor Group and Exploratorium, and builds on their strategic partnership announced last April and the 2024 popup science exhibition at Hyundai Motorstudio Goyang.
Hyundai Motor Group plans to collect and analyze visitor reactions at the exhibition and apply them to future GBC interactive science museum content and operations.
Hyundai Motor Group will hold a pop-up exhibition where visitors can experience basic science firsthand ahead of the opening of an interactive science museum inside GBC in 2032. The exhibition is titled 'Have Fun with Science.'
The exhibition was organized as a co-hosted event by Hyundai Motor Group and the U.S. hands-on science museum Exploratorium. It is being held at Hyundai Motorstudio Seoul through Dec. 15.
The exhibition is part of the strategic partnership between Hyundai Motor Group and Exploratorium announced last April, and follows the 2024 popup science exhibition at Hyundai Motorstudio Goyang. Hyundai Motor Group plans to collect real visitor feedback before the opening of the GBC science museum and reflect it in future content and operations.
Exploratorium is a hands-on science museum founded in 1969 by physicist Frank Oppenheimer. The museum is known for teaching scientific principles through direct contact with exhibits and experimentation, and is widely recognized for its 'Hands-on' approach.
The fifth floor of Hyundai Motorstudio Seoul features 12 hands-on exhibits centered on scientific principles found in everyday life, including movement, ecology, light, and sound. Visitors experience the exhibits by using their bodies directly or operating tools to explore each principle.
Featured exhibits include 'Find Your Balance,' which lets visitors experience a sense of balance on a moving board; 'Chain Reaction,' which uses domino block chain reactions; and 'Cooperation Game,' in which multiple participants move wooden blocks together. Also on display are 'Wind-Carved Landscape,' which observes how wind forms sandy terrain, and 'Future Proof,' which considers future design directions around technology, culture, and the environment.
Along with the exhibition, three ongoing hands-on programs using electrical circuits and electronic devices will also be offered.
The exhibition will also run 'Scribbling Machine' as both advance reservation and on-site registration programs, allowing visitors to build a drawing machine that uses rotational motion. Hyundai Motorstudio members will also receive free admission to the exhibition and free access to the hands-on programs.
On the evening of the opening day, the 6th, 'Spin the Night' will be held for adult visitors. The program consists of 'Science of Cocktails' and 'Take Apart.' In 'Science of Cocktails,' visitors can experience cocktails while receiving scientific explanations, while 'Take Apart' lets them disassemble electronic devices themselves. Through these programs, visitors can experience scientific principles in different ways.
During the exhibition period, Hyundai Motor Group plans to invite domestic science and maker communities. It also plans to analyze visitor reactions collected on-site. Hyundai Motor Group aims to use the analyzed feedback in developing content for the GBC interactive science museum.
Jiseong Won, vice president in charge of HMG Brand Experience at Hyundai Motor Group, said the goal of the GBC interactive science museum is to foster individual curiosity and create new ground for science education in Korea. He added that he hopes many people will expand their curiosity about science through interactive science content and experience the joy of creative experiences.
Source: TECHWORLD · Kim Seung-gi
Original: https://www.epnc.co.kr/news/articleView.html?idxno=407834
References
This article was produced with the help of an automated content generation algorithm.
Source: TECHWORLD
View originalThis article was summarized and organized by BizCrush based on the original article from TECHWORLD. For exact quotations and full details, please refer to the original article.