SKT Marks 1st Anniversary of 'Air' Launch With Special Event in the KRW 10,000 Range a Month
IT DAILY ·
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SK Telecom will run a special promotion to mark the first anniversary of its digital telecom service 'Air' for unlocked devices.
The promotion will discount the 'Air X' and 'Air 100GB' plans for new subscribers from October 1 to 16.
'Air X' will be offered at KRW 19,999 a month, and 'Air 100GB' at KRW 11,111 a month.
SK Telecom (SKT) said on the 1st that it will roll out a special promotion to mark the first anniversary of the launch of 'Air,' its digital telecom service exclusively for its own devices.
SKT unveiled a discount event to coincide with the first anniversary of 'Air,' its digital telecom service for users of unlocked devices. The launch anniversary event will target the 'Air X' and 'Air 100GB' plans.
The special promotion will let users subscribe for 12 months at a monthly price in the KRW 10,000 range. Air is characterized by streamlining complex value-added services and rate structures, and its lineup consists of 6 plans.
Users can complete everything from sign-up to service use in a one-stop process through the app, and the company provides digital channels focused on core services. The benefits system has been unified under a single points system.
Accumulated points can be used to pay bills, and they can also be used in the points shop to buy more than 1,000 types of mobile gift cards. SKT said the Air points usage rate in September for such services came to 96%.
SKT will run a promotion for new subscribers from October 1 to 16. Under the promotion, 'Air X' (monthly fee of KRW 58,000) will be offered for KRW 19,999 a month. 'Air X' includes unlimited data and a free YouTube Premium Lite benefit. 'Air 100GB' (monthly fee of KRW 47,000) will also be offered for KRW 11,111 a month.
SKT said 50% of the Air points used in September were applied toward telecom bill payments. The company said that after raising the limit on bills payable with points starting in August, the points used to pay bills more than tripled from the previous month. As a result, the points system was found to have helped reduce household telecom costs.
The remaining points can be used in the points shop within the Air app. The top three items purchased in the points shop were Naver Pay points, Coupang Cash, and Baedal Minjok gift certificates.
Kim Ho-jun, head of SKT's Sales & Marketing Division, said Air was launched amid changes in which unlocked devices and online sign-ups have been expanding. He said the company offered a different option from existing telecom services through the app experience and a simple, intuitive service lineup. He added that the company plans to strengthen Air's competitiveness by focusing on digital convenience and practical benefits.
Source: IT DAILY · Seong Won-young
Original: https://www.itdaily.kr/news/articleView.html?idxno=241941
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Source: IT DAILY
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